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Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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Using Hypothesis-Driven Thinking in Strategy Consulting (French version)
Liedtka, Jeanne M.Technical Note DARDEN-BP-0565-FRCorporate GovernanceThis is a French translation of the March 20, 2006 version of UVA-BP-0486. This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven thinking focuses on the creative generation of alternative hypotheses and on their subsequent validation or refutation through the use of data. Hypothesis generation asks the c...Starting at €8.20
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Suning.com: Managing the Challenges of Expansion - Teaching Note
Yan Zhu; Jing Chen; Hubert PunTeaching Note IVEY-W27155-EStrategyTeaching note for product W27154.Starting at €0.00
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Design Thinking in Action (A): South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0377-EStrategyThe South Western Railway (SWR) case series examines a design thinking project from its inception to the final stages of experimentation, with a particular emphasis on the design of research strategies, both at the initial discovery stage and at the concluding testing stage. The A and B cases each conclude at a pivotal stage in the data-gathering process. The A case sets the design problem and its context and invites students to design a plan for...Starting at €8.20
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Design Thinking in Action (B): From Insights to Ideas at South Western Railway
Liedtka, Jeanne M.Case DARDEN-S-0378-EStrategyThis case, a follow-up to “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), finds South Western Railway (SWR) and its design-consultancy partner, DK&A, beginning work on a project to improve passenger experience. The team followed a classic design thinking methodology, the Double Diamond, focused on four steps—discover, define, develop, and deliver—and created an ambitious three-month schedule to meet a tight delivery deadline....Starting at €5.74
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Design Thinking in Action (C): Experimentation in Action at South Western Railway (ABRIDGED)
Liedtka, Jeanne M.Case DARDEN-S-0389-EStrategyThis abridged case, the third in a series that begins with “Design Thinking in Action (A): South Western Railway” (UVA-S-0377), describes two waves of experimentation undertaken by UK railway operator South Western Railway (SWR) and its design-consultancy partner, David Kester & Associates (DK&A), during the deliver stage of their joint project to improve customer experience at SWR. They had followed a classic design thinking methodology, discove...Starting at €5.74
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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The Tencent LeXiang Forum: From Employee Voice to Continuous Innovation
Jianping Liang; Hubert Pun; Taiyuan Wang; Roger WangCase IVEY-W26112-EStrategyThe vice-president at Tencent LeXiang (LeXiang), the enterprise social networking platform of Tencent Holdings Limited (Tencent), had been overseeing the development of the platform from its inception. Since its official launch in 2017, LeXiang had been successfully adopted across a wide range of multinational corporations; it was also popular internally at Tencent, with many employees engaging with their fellow co-workers on the forums.The vice-...Starting at €8.20
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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00