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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Hisuesa - Hidroeléctrica del Sur de España, S.A.
Andreu i Civit, Rafael; Ricart, Joan Enric; Valor Sabatier, JosepCase SI-8-EKnowledge and CommunicationStarting at €8.20
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Indutech AG
Ricart, Joan Enric; Welsch J.Case AD-198-EEconomicsA new matrix organization leads to problems at Indutech. Two vice presidents disagree on personnel policies concerning their mutual subordinates. The CEO then devises a voting procedure for the selection of personnel. Soon after this, the procedure has to be applied and the CEO is surprised by the outcome. The situation may be analyzed with game theory.Starting at €8.20
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Negotiation 2: Distributive negotiation
Ricart, Joan EnricTechnical Note ASEN-116-EEconomicsStarting at €8.20
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Negotiation 3: Integrative negotiation
Ricart, Joan EnricTechnical Note ASEN-117-EEconomicsStarting at €8.20
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Negotiation 4: The negotiator's basic dilemma
Ricart, Joan EnricTechnical Note ASEN-118-EEconomicsStarting at €8.20
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