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Global Business Speaks English (Spanish version)
Neeley, TsedalArticle HBS-R1205HStrategyLike it or not, English is the global language of business. Today 1.75 billion people speak English at a useful level--that's one in four of us. Multinational companies such as Airbus, Daimler-Chrysler, SAP, Nokia, Alcatel-Lucent, and Microsoft in Beijing have mandated English as the corporate language. And any company with a global presence or global aspirations would be wise to do the same, says HBS professor Tsedal Neeley, to ensure good commu...Starting at €8.20
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Global Teams That Work (Spanish version)
Neeley, TsedalArticle HBS-R1510DStrategy(1) Structure. If a team is made up of groups with different views about their relative power, the leader should connect frequently with those who are farthest away and emphasize unity. (2) Process. Meeting processes should allow for informal interactions that build empathy. (3) Language. Everyone, regardless of language fluency, should be empowered to speak up. (4) Identity. Team members must be active cultural learners and teachers to understa...Starting at €8.20
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Greg James at Sun Microsystems, Inc. (A) (Spanish version)
Neeley, Tsedal; DeLong, Thomas J.Case HBS-415S01StrategyGreg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required by a service agreement. Rather than finding a swift resolution to the rapidly escalating customer situation that motivated his trip, he finds himself facing distributed work, global...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Services de Sûreté
Sabrià, FredericCase TD-107Business Ethics and Corporate Social ResponsibilityUna empresa francesa líder mundial en el sector de la electromecánica se plantea contratar los servicios de un grupo especializado en seguridad industrial. El Presidente Director General debe considerar la adopción de sistemas para paliar las amenazas externas (el espionaje industrial, por ejemplo), las amenazas internas (que provienen de los propios empleados y asociados de la compañía) y la cobertura de delitosStarting at €8.20
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La campa
Medina P. E.; Sabrià, FredericCase P-882Service and Operations ManagementEl director de logística de una gran empresa fabricante y distribuidor de automóviles en España recibe el encargo de estudiar las posibilidades de mejorar el sistema de distribución de vehículo, en concreto sustituyendo los stocks físicos en cada distribuidor por un stock centralizado "virtual" al que puedan acceder los distribuidores.Starting at €8.20
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Effective Managers Say the Same Thing Twice (or More)
Neeley, Tsedal; Leonardi, Paul; Berinato, ScottArticle HBS-F1105D-EHow do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload.Starting at €8.20
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Language and Globalization: 'Englishnization' at Rakuten (A) & (B), Teaching Note
Neeley, TsedalTeaching Note HBS-412083-ELeadership and People ManagementTeaching Note for 412-002.Starting at €0.00
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Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
Neeley, Tsedal; Ryder, TomCase HBS-416046-ELeadership and People ManagementCommunicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note will serve leaders and members of diverse groups as they find their voice to inspire, unite, and engage others through messaging. With multiple examples as a backdrop, we highlight f...Starting at €8.20