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Wonderful decisions
García-Castro, Roberto; Ariño, Miguel AngelArticle ART-3342-EDecision Analysis, Leadership and People Management, StrategyOne of the hardest things for companies to do is to make good, sound decisions on a consistent, long-term basis. To make wonderful decisions, companies need to strike the right balance between effectiveness, attractiveness and unity, and then hone their strategic, executive and leadership abilities. These diagnostic tools may help.Starting at €8.20
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Knowlton Roberts II (A) (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1286Leadership and People ManagementEsta es una traducción al español de la versión del 26 de octubre de 2011 del caso UVA-OB-1025. Este caso es una versión actualizada de la serie de casos Knowlton Roberts (UVA-OB-0737 y 0738). Este caso sirve para comprender el punto de vista de otra persona y para ver qué sucede cuando los puntos de vista son mal entendidos o mal interpretados. El caso A presenta una serie de situaciones e interacciones que requieren considerar por qué cada pers...Starting at €8.20
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Knowlton Roberts II (B): Epilogue (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1287Leadership and People ManagementEsta es una traducción al español de la versión del 26 de octubre de 2011 del caso UVA-OB-1026. Esta e la actualización de segunda parte de la serie de casos de Knowlton Roberts (UVA-OB-0737 y 0738). Este caso proporciona un epílogo a la decisión final del gerente de tomar o no un nuevo trabajo. Su decisión, cómo se la comunica a su jefe y la reacción de su jefe son el meollo del caso B.Starting at €5.74
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Case DARDEN-OB-1321-ELeadership and People ManagementThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Starting at €8.20
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyTeaching Note DARDEN-OB-1308TN-ELeadership and People ManagementTeaching Note for product OB-1308Starting at €0.00
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Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
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Toward a Single European Sky
Grushka-Cockayne, Yael; De Reyck, BertCase DARDEN-QA-0736-EDecision AnalysisTo meet rising traffic projections over the next 20 years, Eurocontrol must develop Europe's first uniform air traffic control standards. This case illustrates the usefulness of management science methods for obtaining agreement and commitment among stakeholders.Starting at €8.20
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Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20