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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Where Is Advertising Going. Into 'Stitials (Spanish version)
Rayport, JeffreyArticle HBS-F0805AMarketingIt's high time to shift our focus from the "avails" in media content to those in consumers' lives - that is, where, when, and how people might be receptive to relevant commercial messages.Starting at €8.20
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Internacionalización de Telefónica España, S.A. - Nota del Instructor
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15Leadership and People Management, Strategy(See case DG-1136)Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15-ELeadership and People Management, StrategyStarting at €0.00
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Social Investment in Supply Chains: Mining the Possibilities
Mani, Vidya; Parmar, Bidhan L.; Mead, JennyCase DARDEN-OM-1780-EService and Operations ManagementTintio SA (Tintio), a Peru-based mining company, planned to open a gold mine in Ica, the southern region of Peru. But like other mining companies, Tintio often had rocky relationships with the communities in which it operated. Tintio had tried to improve its practices and relationships over the years, but in 2021, it still experienced pushback from assorted stakeholders. Company leadership needed to decide how best to compensate and benefit the l...Starting at €8.20
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Breve introducción a los deberes y las responsabilidades de los consejeros
García Pont, CarlosTechnical Note MN-417Corporate GovernanceEl gobierno corporativo es uno de los temas que ha hecho correr más tinta en los últimos años. En gran parte porque los escándalos financieros han puesto en duda que los esquemas existentes de gobierno corporativo sean totalmente válidos. Desde este punto de vista, se ha hecho mucho énfasis en la función de vigilancia del consejo.Starting at €8.20
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Brief Introduction to the Duties and Responsibilities of Directors
García Pont, CarlosTechnical Note MN-417-ECorporate GovernanceCorporate governance is one of the topics that has generated much discussion in recent years. This is largely because financial scandals have raised doubts about the validity of existing corporate governance schemes. From this point of view, much emphasis has been placed on the monitoring function of the board.Starting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0494-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €8.20