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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Six Ways to Find Value in Twitter's Noise
Berinato, ScottArticle HBS-F1006Z-EMarketingMarketers, here's how to make good use of Twitter's rich consumer data. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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It's Not "Unprofessional" to Gossip at Work
Labianca, Giuseppe "Joe"; Berinato, ScottArticle HBS-F1009E-ELeadership and People ManagementContrary to what most people think, gossip is actually good for organizations. It can spread valuable information to employees and helps networks establish norms and censure those who don't adhere to them. So why do managers dislike it? Because it threatens their control. Research shows that the more you gossip, the higher your peers rate your informal influence.Starting at €8.20
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People Often Trust Eloquence More Than Honesty
Rogers, Todd; Norton, Michael I.; Berinato, ScottArticle HBS-F1011D-ELeadership and People ManagementThough we'd like to think that it always pays to be honest, new research from Harvard proves that it doesn't necessarily. A new study that compared viewers' reactions to a candidate's answers to questions in a debate reveals that when the candidate dodged a question eloquently, people liked and trusted him nearly as much as when he gave a direct response. What's more, they preferred artful dodges to honest but less articulate answers. That findin...Starting at €8.20
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Hurt Feelings You Could Take a Pain Reliever...
DeWall, C. Nathan; Berinato, ScottArticle HBS-F1104D-ELeadership and People ManagementAn assistant professor at the University of Kentucky examines the similarities between people's responses to physical pain and their responses to social rejection, including the surprising finding that taking acetaminophen decreases hurt feelings.Starting at €8.20
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Effective Managers Say the Same Thing Twice (or More)
Neeley, Tsedal; Leonardi, Paul; Berinato, ScottArticle HBS-F1105D-EHow do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload.Starting at €8.20
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Experts Are More Persuasive When They're Less Certain (Spanish version)
Tormala, Zakary; Berinato, ScottArticle HBS-F1103DA new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.Starting at €8.20
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Internacionalización de Telefónica España, S.A. - Nota del Instructor
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15Leadership and People Management, Strategy(See case DG-1136)Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20