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Rich-Con Steel
McAfee, AndrewCase HBS-699133-EService and Operations ManagementOne month after "going live" with a new information system, Rich-Con Steel is in crisis. The new system was intended to give the company basic visibility and control over its business processes, but instead, visibility and control appear to have evaporated. Marty Sawyer, Rich-Con's president, must decide what action to take.Starting at €8.20
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Tottenham Hotspur plc (Spanish version)
Coval, Joshua D; Cohen, Lauren H.; Malloy, Christopher J.Case HBS-215S01FinanceTottenham Hotspur Football Club is a publicly-owned professional soccer team based in London, England. The club's chairman, Daniel Levy, is contemplating a significant investment in physical assets, including the development of a new stadium as well as the acquisition of a new player. The team must decide if the expected cash flows associated with adding the stadium, the player, or both, warrant the considerable required investments in these asse...Starting at €8.20
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Miracle Life, Inc. (Spanish version)
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-218S08FinanceMilagro La vida es una empresa con una configuración única y la estructura organizativa. En concreto, se trata de una empresa de marketing de red (también conocido como marketing multinivel (MLM) empresa), que utiliza una gran base de distribuidores, y depende de esta base de distribuidores individuales para vender sus productos, dando incentivos explícitos para estos distribuidores individuales a la vez vender sus productos e inscribirse otros d...Starting at €8.20
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Business Intelligence Software at SYSCO (Spanish version)
McAfee, Andrew; Wagonfeld, Alison BerkleyCase HBS-606S16Service and Operations ManagementThe large food service company SYSCO has decided to purchase business intelligence (BI) software, a technology intended to provide superior monitoring and analysis capabilities. Twila Day, assistant vice president of technology and applications, is in charge of the BI project and must determine exactly how much software to buy. She must also plan the BI implementation throughout the company. After conferring with Business Objects, the BI applicat...Starting at €8.20
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Dubai Ports Authority (A) (Spanish Version)
McAfee, Andrew; Ooms-Wall, Karen; Al Qasimi, LubnaCase HBS-608S08Service and Operations ManagementLos Dubai Ports Authority (DPA) desea digitalizar muchos de los documentos que comparte con sus socios externos, incluyendo el envío de líneas y agentes, comerciantes y autoridades aduaneras del país. DPA también desea automatizar las muchas transmisiones de documentos relacionados con manifiestos de embarque. En el momento de la causa, la industria del transporte marítimo en todo el mundo se caracteriza por bajos niveles de automatización, la pr...Starting at €8.20
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCase HBS-606S13Service and Operations ManagementMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Starting at €8.20
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New Approaches to Old Problems: Expanding the Universe of Interpersonal Ties with Emerging Internet Applications
McAfee, AndrewBook Chapter HBS-5576BC-EWith the advent of Internet connectivity, the tendency to focus only on strongly tied colleagues within enterprises has given way to a broader and more useful perspective. The ability to form, maintain, and exploit more casual ties, and the ability to convert potential ties into actual ones are hugely valuable assets, both to individuals and to the enterprises in which they work. Indeed, many analysts have found that the greatest value of the Web...Starting at €8.20
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Uniquely Valuable: The Benefits of Adopting Web 2.0 Tools for Organizations
McAfee, AndrewBook Chapter HBS-5577BC-EWhat do proliferating social networking applications have to do with the way a business runs? A lot more than you might imagine. Indeed, emergent social software platforms (ESSPs) provide valuable capabilities that are nearly impossible to acquire without them-unique Enterprise 2.0 benefits. In this chapter Andrew McAfee lays out six powerful benefits of using ESSPs in organizations: group editing, authoring, broadcast search, network formation a...Starting at €8.20
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Investing in the IT That Makes a Competitive Difference
McAfee, Andrew; Brynjolfsson, ErikArticle HBS-R0807J-EInformation TechnologiesThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Investments in certain technologies do confer a competitive edge-one that has to be constantly renewed, as rivals don't merely match your moves but use technology to develop more potent ones and leapfrog over you. That's the conclusion of a comprehensive analysis t...Starting at €8.20