This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Los fundamentos que catapultarán su empresa
Dávila Parra, Antonio; Foster, GeorgeArticle ART-1815Accounting and ControlLa vieja creencia de que los sistemas de gestión matan el espíritu emprendedor es errónea. Tal vez las empresas se conformen con menos cuando no llegan a los cien empleados, pero pueden crecer más rápido si cuentan desde el principio con unos sistemas de planificación y control internos sólidos. Los autores identifican ocho aspectos que deberían ser tenidos en cuenta por las empresas si quieren alcanzar un alto crecimiento: planificación y evalua...Starting at €8.20
-
How to Structure Companies for High Growth
Dávila Parra, Antonio; Foster, GeorgeArticle ART-1815-EAccounting and ControlThe old belief that management systems kill the entrepreneurial spirit is wrong. Perhaps when a company has fewer than 100 employees, a business can get by on less. But as the authors point out in this article, companies are actually able to grow faster provided that they have strong internal planning and control systems in place early on. They identify eight main categories that demand managerial attention if companies are ever to achieve high g...Starting at €8.20
-
Los 'rankings', un arma de doble filo
Davila, Antonio; Foster, George; He, Xiaobin; Shimizu, CarlosArticle ART-3246EntrepreneurshipLos de empresas de alto crecimiento pueden dar a tu el impulso reputacional que necesita, pero, a no ser que entiendas los indicadores utilizados, saldrás de las listas tan rápido como entraste.Starting at €8.20
-
Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
-
Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
-
Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
-
Toward a Single European Sky
Grushka-Cockayne, Yael; De Reyck, BertCase DARDEN-QA-0736-EDecision AnalysisTo meet rising traffic projections over the next 20 years, Eurocontrol must develop Europe's first uniform air traffic control standards. This case illustrates the usefulness of management science methods for obtaining agreement and commitment among stakeholders.Starting at €8.20
-
Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20
-
Ocean's Dilemma
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; Gupta, RohitCase DARDEN-QA-0798-EDecision AnalysisThe case is intended for a class relatively early in a decision analysis or a risk analysis class module. The case can be used as the very first case in the course if students are familiar with the concepts of NPV. Alternatively, students can be given a short technical note on calculating NPV for cash flows as pedagogy for the case. The analysis requires use of NPV calculations to determine the outcomes of different options in the case and to cho...Starting at €8.20
-
Surveying Professional Forecasters
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0805-EDecision AnalysisThis case illustrates how averaging point forecasts harnesses the wisdom of crowds. Students access data from the Survey of Professional Forecasters (SPF) and compare the performance of the crowd (i.e., the average point forecasts) to the average performance of the individual panelists and the best performer from the previous period.The case is intended for use in a class on forecasting, and the instructor can present it in three ways: with all n...Starting at €8.20