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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Meli Marine (Spanish version)
Hamermesh, Richard G.; Yong, SunruCase HBS-414S03StrategyMeli Marina, una empresa de transporte de contenedores, se enfrenta a una decisión estratégica importante después de una oportunidad de adquisición en sí misma ofrece interesantes. Fundada en 1974 por la familia Chang, la empresa con sede en Singapur ha hecho un hueco en el mercado del transporte intra-Asia. Después de años de éxito, la erosión de las condiciones de negocio causaron una crisis financiera y un nuevo CEO, David Tian, se trajeron....Starting at €8.20
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Basel II: Operational Risk in Financial Institutions
Soley, Jorge; Rahnema Alavi, AhmadTechnical Note FN-537-EFinance, Service and Operations ManagementThis note explains the concept of operational risk in financial entities. This new concept has been introduced by Basel II as a new requirement in the calculation of the own funds required by financial entities in order to achieve a more solvent financial system. Operational risk is understood to mean "The risk of losses resulting from inadequate and/or erroneous internal processes, personnel, systems or external events." Companies' results, and ...Starting at €8.20
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State Finance Agencies
Soley, JorgeTechnical Note FN-400-EFinanceIn many countries; in practically all of Europe, most of Latin America, and even in the U.S., there are financial agencies, which normally act as credit agencies, and which are used to finance: Medium to long-term credit operations in strategic projects in the country, and as development banks, supporting the formation of fixed capital and the intermediation of companies, especially SMEs.Starting at €8.20
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Corporate Governance of Credit Institutions
Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-544-EFinanceThe note reviews the main corporate governance rules worldwide for listed banks: the OECD Principles, the IOSCO (International Organization of Securities Commissions) Principles, the Financial Services Action Plan in the EU, and the Sarbanes-Oxley Act in the US. It continues with a discussion of the Basel Committee recommendations on corporate governance in banks. The application of the general rules to the particular circumstances of the banking...Starting at €8.20
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Value at Risk (VaR) as a Risk Measure in the Treasury and Capital Markets Area
Soley, JorgeTechnical Note FN-433-EFinanceThis note analyzes the VaR (Value at Risk) method used to evaluate risks incurred by credit institutions' financial and capital market activities. It explains the different methods used for calculating VaR, and the contributions of VaR to compliance with the regulatory framework, the measurement of market risks, the evaluation of the management and of the limits on negotiation portfolios.Starting at €8.20
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Private Equity
Soley, JorgeTechnical Note FN-301-EFinanceThis note explains the characteristics of the risk capital sector in Spain and other countries. It discusses the different ways in which risk capital is managed, and the legal and fiscal framework of risk capital in Spain, depending on its form: risk capital funds and companies. The case also presents a broad outline of the different types of risk capital players: private capital companies and funds, regional industrial development societies, and...Starting at €8.20
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Operating Leases
Soley, JorgeTechnical Note FN-428-EFinanceThe note refers to the operating leases regulated in IAS 17, as an alternative to financial leasing (full pay-out lease). Commercial features are analyzed (we need to bear in mind that operating leases are known in Spain as "renting" and, in France, as a "location longue durée"), focusing especially on the automobile and technology sectors. It also factors in the accounting aspect, from the standpoint of both lessor and lessee.Starting at €8.20