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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Publicidad Google
Moon, Youngme; Chen, DavidCase HBS-509S26Knowledge and CommunicationA mediados de 2006, Google es el buscador número uno en los Estados Unidos con el 99% de los ingresos derivados de sus sencillos, los servicios de publicidad de sólo texto. Que está en camino para llevar en aproximadamente $ 9.5 mil millones en ingresos por publicidad en 2006, lo que la colocaría en cuarto lugar entre las empresas de medios estadounidenses en la venta de anuncios en total, por delante de gigantes como NBC Universal y Time Warner....Starting at €8.20
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Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
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Basel II: Operational Risk in Financial Institutions
Soley, Jorge; Rahnema Alavi, AhmadTechnical Note FN-537-EFinance, Service and Operations ManagementThis note explains the concept of operational risk in financial entities. This new concept has been introduced by Basel II as a new requirement in the calculation of the own funds required by financial entities in order to achieve a more solvent financial system. Operational risk is understood to mean "The risk of losses resulting from inadequate and/or erroneous internal processes, personnel, systems or external events." Companies' results, and ...Starting at €8.20
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State Finance Agencies
Soley, JorgeTechnical Note FN-400-EFinanceIn many countries; in practically all of Europe, most of Latin America, and even in the U.S., there are financial agencies, which normally act as credit agencies, and which are used to finance: Medium to long-term credit operations in strategic projects in the country, and as development banks, supporting the formation of fixed capital and the intermediation of companies, especially SMEs.Starting at €8.20
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Corporate Governance of Credit Institutions
Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-544-EFinanceThe note reviews the main corporate governance rules worldwide for listed banks: the OECD Principles, the IOSCO (International Organization of Securities Commissions) Principles, the Financial Services Action Plan in the EU, and the Sarbanes-Oxley Act in the US. It continues with a discussion of the Basel Committee recommendations on corporate governance in banks. The application of the general rules to the particular circumstances of the banking...Starting at €8.20
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Value at Risk (VaR) as a Risk Measure in the Treasury and Capital Markets Area
Soley, JorgeTechnical Note FN-433-EFinanceThis note analyzes the VaR (Value at Risk) method used to evaluate risks incurred by credit institutions' financial and capital market activities. It explains the different methods used for calculating VaR, and the contributions of VaR to compliance with the regulatory framework, the measurement of market risks, the evaluation of the management and of the limits on negotiation portfolios.Starting at €8.20
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Private Equity
Soley, JorgeTechnical Note FN-301-EFinanceThis note explains the characteristics of the risk capital sector in Spain and other countries. It discusses the different ways in which risk capital is managed, and the legal and fiscal framework of risk capital in Spain, depending on its form: risk capital funds and companies. The case also presents a broad outline of the different types of risk capital players: private capital companies and funds, regional industrial development societies, and...Starting at €8.20
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Operating Leases
Soley, JorgeTechnical Note FN-428-EFinanceThe note refers to the operating leases regulated in IAS 17, as an alternative to financial leasing (full pay-out lease). Commercial features are analyzed (we need to bear in mind that operating leases are known in Spain as "renting" and, in France, as a "location longue durée"), focusing especially on the automobile and technology sectors. It also factors in the accounting aspect, from the standpoint of both lessor and lessee.Starting at €8.20
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MIFID (Market in Financial Instruments Directive)
Soley, Jorge; Zozaya E.Technical Note FN-550-EFinanceThis technical note talks about the European directive MiFID (Markets in Financial Instrument Directive) (*) which has completely changed its operation models in capital markets. (*) This directive became effective on Nov.1, 2007. The objectives are the following: -To protect the client and the individual investor. -To regulate the behavior of investment service companies. -To complete the European Union financial services market Main new points ...Starting at €8.20