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La organización del negocio de productos para el consumidor de HP: la distribución de impresoras por Internet
Lal, Rajiv; Prescott, Edith D.; Kalyanam, KirthiCase HBS-502S32MarketingEn la primavera de 1998, Pradeep Jotwani, vicepresidente y director general de la Organización de Empresas de Productos de Consumo de Hewlett-Packard Co. (HP), estaba contemplando el éxito cada vez mayor del comercio electrónico y sus implicaciones para su división. El grupo de productos de consumo había comenzado a vender impresoras restauradas a través de un centro de venta de Internet en diciembre de 1997, pero ahora se Jotwani considerando un...Starting at €8.20
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Omnitel Pronto Italia (Spanish Version)
Lal, Rajiv; Knoop, Carin-Isabel; Raju, SumaCase HBS-503S15MarketingDescribe la situación que enfrentan los Omnitel pronto después del lanzamiento de sus servicios de telecomunicaciones móviles en Italia en diciembre de 1995. Compitiendo contra el monopolio italiano, TIM, Omnitel había posicionado sus servicios a ser mejor en la dimensión de calidad. Sin embargo, las ventas fueron significativamente por debajo de las expectativas. Con el fin de desarrollar una nueva estrategia, Omnitel realizó una amplia investig...Starting at €8.20
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Harrah's Entertainment, Inc. (Spanish version)
Lal, Rajiv; Carrolo, Patricia MartoneCase HBS-503S69MarketingHe wanted to know how much these marketing efforts had contributed to Harrah's overall performance and whether these marketing results were a one-shot event or could be achieved year after year, especially as the competition introduced similar programs.Starting at €8.20
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Basel II: Operational Risk in Financial Institutions
Soley, Jorge; Rahnema Alavi, AhmadTechnical Note FN-537-EFinance, Service and Operations ManagementThis note explains the concept of operational risk in financial entities. This new concept has been introduced by Basel II as a new requirement in the calculation of the own funds required by financial entities in order to achieve a more solvent financial system. Operational risk is understood to mean "The risk of losses resulting from inadequate and/or erroneous internal processes, personnel, systems or external events." Companies' results, and ...Starting at €8.20
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State Finance Agencies
Soley, JorgeTechnical Note FN-400-EFinanceIn many countries; in practically all of Europe, most of Latin America, and even in the U.S., there are financial agencies, which normally act as credit agencies, and which are used to finance: Medium to long-term credit operations in strategic projects in the country, and as development banks, supporting the formation of fixed capital and the intermediation of companies, especially SMEs.Starting at €8.20
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Corporate Governance of Credit Institutions
Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-544-EFinanceThe note reviews the main corporate governance rules worldwide for listed banks: the OECD Principles, the IOSCO (International Organization of Securities Commissions) Principles, the Financial Services Action Plan in the EU, and the Sarbanes-Oxley Act in the US. It continues with a discussion of the Basel Committee recommendations on corporate governance in banks. The application of the general rules to the particular circumstances of the banking...Starting at €8.20
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Value at Risk (VaR) as a Risk Measure in the Treasury and Capital Markets Area
Soley, JorgeTechnical Note FN-433-EFinanceThis note analyzes the VaR (Value at Risk) method used to evaluate risks incurred by credit institutions' financial and capital market activities. It explains the different methods used for calculating VaR, and the contributions of VaR to compliance with the regulatory framework, the measurement of market risks, the evaluation of the management and of the limits on negotiation portfolios.Starting at €8.20
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Private Equity
Soley, JorgeTechnical Note FN-301-EFinanceThis note explains the characteristics of the risk capital sector in Spain and other countries. It discusses the different ways in which risk capital is managed, and the legal and fiscal framework of risk capital in Spain, depending on its form: risk capital funds and companies. The case also presents a broad outline of the different types of risk capital players: private capital companies and funds, regional industrial development societies, and...Starting at €8.20
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Operating Leases
Soley, JorgeTechnical Note FN-428-EFinanceThe note refers to the operating leases regulated in IAS 17, as an alternative to financial leasing (full pay-out lease). Commercial features are analyzed (we need to bear in mind that operating leases are known in Spain as "renting" and, in France, as a "location longue durée"), focusing especially on the automobile and technology sectors. It also factors in the accounting aspect, from the standpoint of both lessor and lessee.Starting at €8.20
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Banco Santander: CEOs as Leaders and Strategy Designers
Kase, Kimio; Marinelli, FedericoCase SM-1534-ECorporate Governance, Service and Operations ManagementThe case describes Santander's three pronged business model, including the strategic use of IT and the persuance of the growth in size through cross-border M&A strategy, while concentrating single-mindedly on the retail banking activities. CEOs cognition process is analyzed based on Kase and Jacopin 2007 and Kase et al. 2005.Starting at €8.20