This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Maximizing Revenues in the Minor Leagues (Spanish version)
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Case HBS-209S22MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey research to determine optimal ticket pricing that will yield large attendance figures and contribute to the owner's goal of breaking even in the first year of play. The pricing assignment becomes more c...Starting at €8.20
-
Charles Schwab & Co., Inc.: The
Quelch, John A.; Winig, LauraCase HBS-507005-EMarketingSchwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and performance measures. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors sh...Starting at €8.20
-
Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time
Goldberg, Lena G.Case HBS-319029-EStarting at €8.20
-
Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Case HBS-319066-EEconomicsThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Starting at €8.20
-
Sonic Introduces a Blended Burger
Goldberg, Lena G.; Kaufman, Michael S.; Saffer, MaxCase HBS-319073-EStarting at €8.20
-
Cushman Concepts at a Crossroads
Goldberg, Lena G.; Kaufman, Michael S.; Li, Sam; Ortega, Ruben; Smyth, Sonia; Zhang, MaryCase HBS-319075-EStarting at €8.20
-
Barteca: The Challenge and Opportunity of Private Equity
Goldberg, Lena G.; Kaufman, Michael S.Case HBS-319076-EStarting at €8.20
-
Lettuce Entertain You Enterprises (A): Turning Over a New Leaf
Goldberg, Lena G.; Kaufman, Michael S.; Addy, Zach; Lee, Michelle; Shackleton, Cordelia; Tomimoto, TaraCase HBS-319077-EStarting at €8.20
-
Chiacchierone's Owners Chat about Tipping
Goldberg, Lena G.; Kaufman, Michael S.Case HBS-319078-EStarting at €8.20
-
A Short Note on Fiduciary Duties
Goldberg, Lena G.; Henderson, Rebecca M.; Schulman, Amy W.Case HBS-320079-EKnowledge and CommunicationStarting at €8.20