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Juan García & Asociados
Villaescusa, Nuria; Fernández, AlbertCase C-759Accounting and ControlEn un negocio nuevo, el emprendedor debe elaborar una cuenta de resultados, un balance y un estado de flujos de efectivo a un año para hacer previsiones sobre cuál va a ser su resultado y su situación de tesorería. El emprendedor deberá contabilizar las sencillas operaciones que prevé llevar a cabo durante el año en las cuentas del balance. En relación con esto, el caso ilustra cómo Juan García, un emprendedor, pone en marcha un negocio motivado ...Starting at €8.20
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Levantina, La
Fernández, AlbertCase C-727Accounting and ControlLa Levantina lleva medio año implantando un cuadro de mando integral. En el caso se explica lo que han hecho para poder discutir las razones de la implantación, qué han hecho bien, qué deberían haber hecho mejor y los próximos pasos en la implantación.Starting at €8.20
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El mapa estratégico
Fernández, AlbertTechnical Note CN-212Accounting and ControlEl mapa estratégico está siendo utilizado por muchas organizaciones para definir mejor su estrategia, para comunicarla mejor y para llevar a cabo su seguimiento. En esta nota se muestra qué es un mapa estratégico y se dan algunas ideas para su adecuada implantación.Starting at €8.20
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El "Controller": Papel y funciones
Fernández, Albert; Vázquez- Dodero, Juan CarlosTechnical Note CN-193Accounting and ControlLa controvertida figura del «controller» puede ser concebida de muy diferentes formas. Desde una especie de «controlador» que casi se confunde con el auditor interno, hasta una de las figuras más dúctiles y ambiguas de una organización cuya principal misión sea catalizar procesos de dirección. Esta nota técnica presenta una perspectiva histórica sobre el nacimiento de esta función; los cometidos, papeles y funciones más usuales; sus relaciones en...Starting at €8.20
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Reel Gardening: Pursuing a Social Mission through Market Mechanisms
Wiboon Kittilaksanawong; Marta PasztaCase IVEY-W25557-EEntrepreneurshipIn May 2021, Claire Reid, the founder of social enterprise start-up Reel Gardening, spoke about her ambitious ten-year plan to help secure nutritious food for impoverished people in South Africa and elsewhere in the world. Reel Gardening produced and sold a paper strip packed with seeds and fertilizer. Although the company had grown significantly, it had to manage the dual mission of social contribution and financial sustainability. The company h...Starting at €8.20
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Asahi Group Holdings Limited: Global Expansion Versus Financial Leverage
Wiboon Kittilaksanawong; Tomas HovorkaCase IVEY-W26041-EMarketing, StrategyIn May 2021, Asahi Group Holdings, Limited (Asahi), a Japanese global beer, spirits, soft drinks, and food company, shifted its focus to non-alcoholic beers. The shift was made after spending US$20 billion to acquire premium beer brands from Anheuser-Busch InBev SA/NV, a Belgian multinational drinks and brewing company.
The Japanese beer market had been shrinking for decades with Japan’s declining population, and more recently, the market ...Starting at €8.20
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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiTeaching Note IVEY-8B17M117-EStrategyTeaching note for product 9B17M117.Starting at €0.00