This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
-
The Responsible Investing Landscape: From SRI Through ESG to IMPACT
Ferraro, Fabrizio; Pathak, RichaTechnical Note SMN-704-EFinance, StrategyThis note offers a concise overview of the responsible investing landscape, starting from its historical roots in socially responsible investing, and the recent explosive growth of ESG and Impact Investing. The note provides an introduction to this field, identifying the key actors and the role they are playing, but also explaining the core ESG investment strategies, their advantages and shortcomings.Starting at €8.20
-
Conversation: Nau CEO Chris Van Dyke on Tapping Customers' Passions
Van Dyke, Chris; O'Connell, AndrewArticle HBS-F0709F-EStrategyChris Van Dyke, the CEO of the outdoor apparel start-up Nau, offers some intriguing ideas about how to engage a generation of customers who are comfortable shopping online and eager to enter into a dialogue with the companies they buy from.Starting at €8.20
-
Architect Ellen Dunham-Jones on the future of retail in the postsprawl era
Dunham-Jones, Ellen; O'Connell, AndrewArticle HBS-F0907F-EStrategyThe head of Georgia Tech's architecture program predicts that new kinds of retail developments will rise from the ashes of today's dying suburban malls.Starting at €8.20
-
When to Co-Create, When to Go It Alone
O'Connell, AndrewArticle HBS-F1004E-ECompanies shouldn't involve outside firms in their innovation efforts when product complexity is very low or high. When it's somewhere in the middle-that's another story.Starting at €8.20
-
The Myth of the Overqualified Worker
O'Connell, AndrewArticle HBS-F1012C-ELeadership and People ManagementDon't reject those overqualified applicants out of hand. New research shows that overqualified workers tend to perform better than other employees, and they don't quit any sooner.Starting at €8.20
-
Improve Your Return on Returns (Spanish version)
O'Connell, AndrewArticle HBS-F0711FService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
-
Marketing CEO Dave Balter on achieving the corporate full Monty (Spanish version)
Balter, Dave; O'Connell, AndrewArticle HBS-F0810FLeadership and People ManagementThe founder and CEO of BzzAgent, a word-of mouth media company, believes strongly in radical corporate transparency. In practice that can mean frank self-examination in his blogs, publicly posting his company's sales presentations, and rotating an executive office space among employees at every level.Starting at €8.20
-
Architect Ellen Dunham-Jones on the future of retail in the postsprawl era (Spanish version)
Dunham-Jones, Ellen; O'Connell, AndrewArticle HBS-F0907FStrategyThe head of Georgia Tech's architecture program predicts that new kinds of retail developments will rise from the ashes of today's dying suburban malls.Starting at €8.20
-
Downsizing Lost Its Bad Rap (Spanish version)
O'Connell, AndrewArticle HBS-F0910BLeadership and People ManagementBig companies used to take a big reputational hit over layoffs. That's no longer the case, according to a recent study.Starting at €8.20