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Innocent Drinks (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-812S14Entrepreneurshipexpansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.Starting at €8.20
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Nantero (Spanish version)
Sahlman, William A.; Heath, Dan; Perkins, CarolineCase HBS-818S13FinancePara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso describe una decisión confrontar el fundador de Nantero, una compañía de desarrollo de una nueva tecnología de semiconductores. La compañía necesita recaudar capital de riesgo adicional. Los inversores potenciales han compitiendo visiones para la empresa, y su modelo de negocio. Algunos inversores quieren la compañía para licenciar su tecnología a empresas de semi...Starting at €8.20
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Some Thoughts on Business Plans (Spanish version)
Sahlman, William A.Case HBS-811S12EntrepreneurshipA framework for assessing new business opportunities and the business plans used to describe them is developed. Useful for aspiring entrepreneurs in MBA programs.Starting at €8.20
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RightNow Technologies (Spanish version)
Sahlman, William A.; Heath, DanCase HBS-819S24EntrepreneurshipThe founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt in 2000. The central question is whether the company will create more value by staying independent or by joining a larger organization.Starting at €8.20
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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Merging American Airlines and US Airways (A)
Fubini, David G.; Garvin, David A.; Knoop, Carin-IsabelCase HBS-417054-EKnowledge and CommunicationIn February 2013, US Airways announced that it would merge with American Airlines to create the world's largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL).The case describes a number of critical decisions Parker made and actions that he took in the course of the acquisition integration process. All focused on how best to combine the two airlines' core systems and operating processes as w...Starting at €8.20
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Winning (and Losing) the Olympics: Boston 2024 (A)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418024-ELeadership and People ManagementTwo leadership groups from Boston 2024 negotiate with government bodies, community leaders, and olympic officials in an effort to bring the 2024 Olympics to Boston.Starting at €8.20
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Winning (and Losing) the Olympics: Boston 2024 (B)
Fubini, David G.; Bernstein, Ethan S.; Saadine, Mark; McAra, Sarah; Barnett, JamesCase HBS-418029-ELeadership and People ManagementA summary of events that occured after the (A) case, including Los Angeles winning nomination for the 2028 Olympics with assistance from Pagliuca and Boston 2024 bid material.Starting at €5.74