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Novartis: el liderazgo de una empresa global
George, William W.; Palepu, Krishna G.; Knoop, Carin-IsabelCase HBS-418S09StrategyNovartis, empresa de salud más importantes del mundo, se formó en 1996 de la fusión de dos compañías farmacéuticas muy diferente, de nivel medio con sede en Suiza. El caso describe la evolución de la compañía durante los últimos 17 años, ya que se transformó en una empresa verdaderamente global, con 127.000 empleados de 153 nacionalidades en 140 países y generando $ 56,7 mil millones en 2012 ingresos y $ 9.6 mil millones en ingresos netos, por lo...Starting at €8.20
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Family Business Governance
Chiner, Alfonso; Tàpies, JosepTechnical Note DGN-657-ECorporate GovernanceThe I Ching - or Book of Changes - referred to by both Confucius and Laozi, though its author is unknown, states: "When the family is in order, all the social relationships of mankind will be in order." The love between a man and a woman is complex. When the family expands, a large group of family members begin to interact. This leads to even greater complexity in the family unit. Each family member has a particular personality and point of view ...Starting at €8.20
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The Family Business: An Introduction
Tàpies, JosepTechnical Note DGN-651-EStrategyThis technical note presents the impact that family businesses can have on different aspects of a country's economy. It discusses the main reasons contributing to their lack of development and continuity and analyzes their particular strengths. It also covers the characteristics associated with the groups of people who may have an interest in the family business and how they relate to one another, along with the different types of family business...Starting at €8.20
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Life Cycles in the Family Business
Tàpies, Josep; Gallo, Miguel ÁngelTechnical Note DGN-652-EStrategyDepending on a family business's stage of development, the types of conflicts that may arise, as well as the best ways of dealing with them, can vary greatly. Proper resolution of the issues associated with each stage should be undertaken far enough in advance. Many common problems can be anticipated and there are well-known methods for managing them. This technical note provides an analysis of the following four typical situations: 1) The tripl...Starting at €8.20
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Succession at Merck KGaA - Teaching Note
Neumann, Frederic A.; Tàpies, JosepTeaching Note DGT-52-ECorporate Governance, Leadership and People Management, StrategyThe case focuses on the issue of succession in terms of family, management and governing bodies. It describes in some detail the period between 1963 and 2000, when Hans Joachim Langmann, the charismatic leader, was at the helm of Merck. It illustrates the consequent internationalization, the research focus on liquid crystals for LC displays instead of pharmaceuticals and the patriarchal leadership style of this time. Next, the five-year stint of ...Starting at €0.00
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Greater Minneapolis-St. Paul: Building on a Diversified Base (Abridged)
George, William W.Case HBS-412088-EEconomicsTo maximize their effectiveness, color cases should be printed in color. Since the 1970s, the Minneapolis-St. Paul metropolitan region (MSP) had outpaced the nation in job creation and income per capita. MSP's diversified base of industry clusters had enabled the region to adapt to economic downturns and an exodus of major corporate headquarters, earning it the accolade "Minnesota Miracle." Starting in 2003, however, MSP lagged the rest of the U....Starting at €8.20
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Novartis: Leading a Global Enterprise
George, William W.; Palepu, Krishna G.; Knoop, Carin-IsabelCase HBS-413096-ENovartis, the world's leading healthcare company, was formed in 1996 out of a merger of two very different, mid-tier Switzerland-based pharma companies. The case traces the company's evolution over the past 17 years, as it transformed into a truly global enterprise with 127,000 employees of 153 nationalities in 140 countries generating $56.7 billion in 2012 revenues and $9.6 billion in net income, making the firm one of the world's largest and mo...Starting at €8.20
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Unilever's Paul Polman: Developing Global Leaders
George, William W.; Palepu, Krishna G.; Knoop, Carin-Isabel; Preble, MatthewCase HBS-413097-ELeadership and People ManagementStarting at €8.20
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The Battle at JPMorgan Chase
George, William W.Case HBS-414017-ELeadership and People ManagementStarting at €8.20