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Storytelling That Moves People (Spanish version)
McKee, Robert; Fryer, BronwynArticle HBS-R0306BStrategyWhen executives need to persuade an audience, most try to build a case with facts, statistics, and some quotes from authorities. In other words, they resort to "companyspeak," the tools of rhetoric they have been trained to use. In this conversation with HBR, Robert McKee, the world's best-known screenwriting lecturer, argues that executives can engage people in a much deeper--and ultimately more convincing--way if they toss out their PowerPoint ...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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El caso HBR: Llegó la hora de hacer una movida lateral
Fryer, BronwynArticle HBS-R0911BLeadership and People ManagementCuando una compañía de seguros del Reino Unido está plagada de un escándalo de fraude de valores que da como resultado la destitución del director general, el director de recursos humanos aprovecha la oportunidad para sacudir la cultura con un reemplazo negrita. Sin embargo, el presidente de la junta no se siente cómodo con esa estrategia, prefiriendo centrarse en los candidatos de un sello más tradicional. ¿Hasta dónde puede - y debe - el direct...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Moonlighter (HBR Case Study and Commentary) (Spanish version)
Fryer, Bronwyn; Jensen, Bill; Lepatner, Barry; Kimmel, Jean; Conway, Karen; Davis, Stan; Davis, SandraArticle HBS-R0211ALeadership and People ManagementJeremy Hicks, Zagante Systems' lead programmer, walks into the office at eight o'clock on a Sunday night and does a double take when he spots his boss, Melanie. She's equally surprised to find she isn't alone. Before leaving for the evening, Melanie pays Jeremy a visit, only to discover that he isn't hard at work on Zagante's new product--he's programming a game for another company. The next day over lunch, Melanie confronts Jeremy and lets him k...Starting at €8.20
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Superior Manufacturing Co. (Spanish version)
Hawkins, David F.; Cohen, Jacob; Culliton, James WCase HBS-105S16Accounting and ControlManagement must extract relevant cost data from the company's cost accounting system for product line decisions. A rewritten version of an earlier case.Starting at €8.20
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Empire Glass Co. (A) (Spanish Version)
Hawkins, David F.Case HBS-106S11Accounting and ControlSe refiere a control de gestión a nivel de división, y el uso de los presupuestos.Starting at €8.20
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Octane Service Station (Spanish Version)
Hawkins, David F.Case HBS-107S13Accounting and ControlEl propietario de una estación de servicio debe preparar estados financieros.Starting at €8.20
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Accounting at MacCloud Winery (Spanish version)
Hawkins, David F.; Kaplan, Robert S.; Miller, Gregory S.Case HBS-107S24Accounting and ControlUses a fictional new winery to introduce accounting concepts and practices such as assets, liabilities, expenses, the matching principle, and contingent activities. Designed to approach the subject at a conceptual level, allowing class discussion to focus on the underlying thought process regarding accounting, rather than on "proper" numerical calculations.Starting at €8.20
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Introducción al proceso de control gerencial
Hawkins, David F.Case HBS-108S01Accounting and ControlCubre el proceso de control de gestión.Starting at €8.20