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Multiple linear regression
Ariño, Miguel Angel; Agell, PereTechnical Note ADN-246-EDecision Analysis, EconomicsThis note explains the multiple linear regression model. It also explains how to use this model to determine a region's GDP according to the characteristics of the region.Starting at €8.20
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The 91-92 Phone Card: Launch and Reassessment
Agell, Pere; Segarra, José AntonioCase M-1023-EMarketingIn the early nineties, Telefónica of Spain foresees the imminent liberalization of the market and decides to promote public telephony with the launch of a calling card as a new means of payment in phone booths. The product was successful in neighboring countries, but it failed to take off in Spain. Coins are still preferred for 95% of calls. The reasons are unclear: bad segmentation, an unattractive product, excessive face value, low distribution...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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CEPSA-ENPETROL-ERT: Motor Lubricants (B)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-784-EMarketingStarting at €5.74
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CEPSA-ENPETROL-ERT: Motor Lubricants (A)
Agell, Pere; Carrasco, M.; Segarra, José AntonioCase M-783-EMarketingStarting at €8.20
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Pastelería Casadevall
Agell, Pere; Bastons, M.Case AD-222-EDecision Analysis, EconomicsStarting at €8.20
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Forecasting technological change. The Delphi method
Agell, Pere; Ariño, Miguel AngelTechnical Note ADN-249-EDecision Analysis, EconomicsThis note describes how to make medium and long-term forecasts about the technology that will be available in the future. It focuses mainly on the Delphi method.Starting at €8.20
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The Expansion of AMMA into the Seniors Housing Industry - Teaching Note
Suárez, José LuisTeaching Note FT-64-EFinanceNote prepared as an aid to instructors in the classroom use of case F-759-E The Expansion of AMMA into the Senior Housing Industry.Starting at €0.00
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La expansión de AMMA en el sector de residencias de la tercera edad
Torres, Maximilian B.; Suárez, José Luis; Iriberri M.Case F-759FinanceAMMA es filial de la corporación industrial de la Caja de Ahorros de Navarra. Tiene tres residencias de personas y un importante plan de expansión. La financiación del mismo -además de ser importante per sé- puede afectar a la propia estructura empresarial.Starting at €8.20