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Evaluación ascendente en AT&T, La
30|Álvarez de Mon, SantiagoCase FH-582Leadership and People ManagementA partir de la reciente historia de AT&T en España, de la misión y valores corporativos de la Compañía, el caso describe un nuevo sistema de evaluación de las personas que tienen responsabilidad de mando por parte de sus subordinados. El caso detalla la razón de ser del upward feedback, el proceso seguido para su introducción, el contenido técnico del mismo (recogido en los anexos) y el papel del equipo de RRHH como facilitador de la nueva técnic...Starting at €8.20
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Zara: Managing Stores for Fast Fashion
Ton, Zeynep; Corsi, Elena; Dessain, VincentCase HBS-610042-EService and Operations ManagementPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other ...Starting at €8.20
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Virgin Group: Finding New Avenues for Growth
Pisano, Gary P.; Corsi, ElenaCase HBS-612070-EThe head of the branded private investment company owner of the Virgin brand reflected on the group's new pillars of growth. Since the 1970s when Richard Branson created the Virgin record retailing company, Virgin had developed from scratch six companies worth more than $1 billion each and changed their focus from record retailing and music production to a broader one based on airlines, health, financial services, mobile and media businesses. In ...Starting at €8.20
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Ferrari
Thomke, Stefan; Corsi, Elena; Nimgade, AshokCase HBS-618047-EKnowledge and CommunicationFerrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.Starting at €8.20
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The Rise of Populism and Italy's Electoral "Tsunami"
Abdelal, Rawi; Roscini, Dante; Corsi, ElenaCase HBS-719042-EEconomicsThe case explores several reasons behind the rise of populism in Italy and ponders the long-term sustainability of populist governments. Italy's March 2018 elections led to a populist government which included the right-wing League and the anti-establishment 5 Star Movement. To respect their electoral promises, the two parties came up with a budget plan which provided for a public deficit at 2.4%, a figure higher than what the previous administra...Starting at €8.20
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Vestas' World of Wind
Steenburgh, Thomas; Corsi, ElenaCase HBS-511121-EMarketingTo maximize their effectiveness, color cases should be printed in color. The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with its customer base and had a limited marketing budget, mainly used to finance global media advertisement campa...Starting at €8.20
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PlaNet Finance: Broad Scope in Microfinance
Hagiu, Andrei; Corsi, ElenaCase HBS-708441-EPlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory services to microfinance investors and investment funds. Furthermore, it was creating a network of microfinance banks through a microfinance holding company. However, in a context o...Starting at €8.20
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Cahiers du Cinema and The French Film Industry
Khaire, Mukti; Corsi, Elena; Billaud, EmilieCase HBS-812125-EEntrepreneurshipThe French film magazine Cahiers du Cinema contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry and on French film magazinesStarting at €8.20
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Hailing a New Era: Haier in Japan (A and B) - Teaching Note
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianTeaching Note DPOT-70-ELeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Starting at €0.00
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Liderazgo y dirección de recursos humanos
30|Álvarez de Mon, SantiagoTechnical Note FHN-327Leadership and People ManagementLa nota técnica aborda las claves de un liderazgo comprometido con los mejores valores del género humano -libertad, iniciativa, creatividad, honestidad, justicia...- desde la función de recursos humanos. A subrayar la idea de servicio connatural a la esencia y naturaleza del director de recursos humanos.Starting at €8.20