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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Shouldice Hospital Limited B (Spanish Version)
Heskett, James L.; Hallowell, RogerCase HBS-916S01Business Ethics and Corporate Social ResponsibilitySuplemento para el caso 805002Starting at €8.20
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Taco Bell Corp. (Spanish Version)
Schlesinger, Leonard A.; Hallowell, RogerCase HBS-602S03Service and Operations ManagementJohn Martin, director general de Taco Bell, trae a la compañía en línea con sus competidores a través de un cambio gradual durante la década de 1980. A principios de 1990, que adopta enfoques innovadores para mejorar los niveles de servicio al tiempo que reduce los precios, proporcionando una clara ventaja competitiva. Ilustra el poder del pensamiento innovador en una industria de servicios y demuestra la importancia de un enfoque coordinado y ho...Starting at €8.20
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Real Club Deportivo Espanyol de Barcelona: Football Under the Shadow of the Pandemic
García Pont, Carlos; Rosenberg, MikeCase ASN-85-EDecision Analysis, MarketingDue to the outbreak of Sars-CoV-2, Spain's professional football teams were barred from playing and even training in the Spring of 2020. The Management of one of the clubs, El Espanyol, needs to decide if it should lower the player's salaries using a government-sponsored mechanism during the emergency.Starting at €8.20
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Hailing a New Era: Haier in Japan (A and B) - Teaching Note
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianTeaching Note DPOT-70-ELeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming to ...Starting at €0.00
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Internacionalización de Telefónica España, S.A. - Nota del Instructor
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15Leadership and People Management, Strategy(See case DG-1136)Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15-ELeadership and People Management, StrategyStarting at €0.00
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Hailing a New Era: Haier in Japan (B) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-265-ZHLeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Starting at €5.74