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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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China + India: el poder combinado
Khanna, TarunArticle HBS-R0712DEconomicsChina e India están enterrando el hacha de guerra después de poco más de cuatro décadas de hostilidad. Algunas compañías de ambos países se han apresurado a obtener ventajas competitivas mediante la visualización de los dos como simbiótica. Si las corporaciones occidentales no pueden hacer lo mismo, van a perder su ventaja competitiva - y no sólo en China e India, sino a nivel mundial. El problema es que la mayoría de las empresas y consultores s...Starting at €8.20
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Las apuestas de los pa ses petroleros
Abdelal, Rawi; Khan, Ayesha; Khanna, TarunArticle HBS-R0809KStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. La combinación del déficit comercial estadounidense gigantesca y el precio del petróleo a más de $ 125 por barril (al cierre de esta edición) ha creado un encargado de la piscina de la liquidez financiera entre los países export...Starting at €8.20
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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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Liberar el poder del marketing
Comstock, Beth; Gulati, Ranjay; Liguori, StephenArticle HBS-R1010HMarketingHasta hace pocos años, General Electric cree que sus productos podrían prácticamente promocionarse. Los vendedores se habían limitado a empujar información de forma pasiva a los responsables en el centro para la innovación típicamente en I + D o de ingeniería, con el resultado de que las mentes brillantes se consumen en trabajos sin futuro. Cuando se trataba de discusiones acerca de la estrategia corporativa, el marketing no estaba en la mesa. Pe...Starting at €8.20
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GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArticle HBS-S17052Knowledge and CommunicationDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Starting at €8.20
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General Electric Healthcare, 2006 (Spanish version)
Khanna, Tarun; Raabe, Elizabeth A.Case HBS-718S16StrategyWhat challenges did GEMS' previous quantum leaps portend for this new step-function change?Starting at €8.20
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The Nature of Institutional Voids in Emerging Markets: Why Markets Fail and How to Make Them Work
Khanna, Tarun; Palepu, Krishna G.Book Chapter HBS-5904BC-EStrategyConventional wisdom holds that the best way to select an emerging market to exploit is to evaluate its size and growth potential. Not so, according to the authors-two leading experts on the subject. The primary exploitable characteristic of an emerging market is actually the lack of institutions (like credit card systems, intellectual property adjudication, and data research firms) that facilitate efficient business operations. But while such ins...Starting at €8.20
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Spotting and Responding to Institutional Voids: Identifying Opportunities in Emerging Markets
Khanna, Tarun; Palepu, Krishna G.Book Chapter HBS-5905BC-EStrategyThe trick to defining and executing business strategy in emerging markets? Identifying the key institutions missing from developing economies-like absent or unreliable sources of market information, an uncertain regulatory environment, or inefficient judicial systems-and building businesses that will help fill those voids. This chapter, from the book "Winning in Emerging Markets" by two experts in the field, equips managers with toolkits to spot ...Starting at €8.20
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Emerging Giants: Competing at Home-How Emerging Market-Based Companies Can Build Competitive Advantage at Home
Khanna, Tarun; Palepu, Krishna G.Book Chapter HBS-5911BC-EStrategyUnshackled by economic liberalization, domestic companies in emerging markets are aggressively pursuing growth opportunities at home and abroad and thriving in the global marketplace. These "emerging giants" have the distinct advantage of understanding and operating directly in local markets and developing capabilities accordingly. But increasingly, these companies face enormous pressure from foreign multinational competitors and the lack of key ...Starting at €8.20