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Samia Mazari: Building a Personal Brand
Oliver, Xavier; Sastre Boquet, IsaacCase M-1388-EKnowledge and Communication, Leadership and People Management, MarketingSamia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has head of Frings, she's managed to turn the company around while also developing - with the help of the company's corporate communications group - a personal branding and communications strategy. The case takes a look at Samia's career before joining Frings. An accomplished engineer that emigrated fr...Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Bretton Woods and the Liberal World Order
Reinert, Sophus A.; Schlefer, JonathanCase HBS-718037-EEconomicsStarting at €8.20
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Globalization Past, 1850-1914 (A) and (B), Teaching Note
Reinert, Sophus A.Teaching Note HBS-718044-EEconomicsTeaching note for cases 718023 and 718030.Starting at €0.00
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The Great Divergence: Europe and Modern Economic Growth, Teaching Note
Reinert, Sophus A.Teaching Note HBS-718047-EEconomicsTeaching note for case 715039.Starting at €0.00
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Crescent Petroleum-Dana Gas: Negotiate, Mediate, Arbitrate
Fabbe, Kristin E.; Reinert, Sophus A.; Cisneros, NathanCase HBS-718052-EEconomicsStarting at €8.20
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Globalization, Module Note for Instructors
Reinert, Sophus A.Teaching Note HBS-718058-EEconomicsStarting at €0.00
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Norway: The Embarrassment of Riches
Reinert, Sophus A.Case HBS-713061-EEconomicsTo maximize their effectiveness, color cases should be printed in color. In early 2013, Norway was by many accounts the world's most developed country; it topped various indices for everything from democracy to happiness, had a comprehensive welfare state, and massive oil revenues endowed it with a substantial, and growing, Sovereign Wealth Fund. The governing coalition, anchored in the historically near-hegemonic Labour Party, had embraced peace...Starting at €8.20
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The Great Divergence: Europe and Modern Economic Growth
Reinert, Sophus A.Case HBS-715039-EEconomicsThe continent of Europe seemed in the spring of 2015 to be in a weaker position relative to other world regions than it had in centuries. Though comparatively small, it had long played a disproportionate role in world history, to the extent that the modern world system of states itself in large parts had been created in the wake of European imperialism. This case examines the deep history of Europe's so-called "Great Divergence," the means by whi...Starting at €8.20