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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Central European Distribution Corporation: Hostile Takeover, Bankruptcy Makeover
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-216059-EFinanceIn early 2013, CEDC, a large publicly-traded producer and distributer of vodka and spirits in Eastern and Central Europe, has suffered significant declines in its financial performance, is at risk of defaulting on its debt, and is under pressure from its largest shareholders to give them control of the board and to restructure its debt to avoid bankruptcy. The largest shareholder, billionaire Russian investor Roustam Tariko, has proposed an out o...Starting at €8.20
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When Trolls Attack: Carbonite vs. Oasis Research
Cohen, Lauren H.; Gurun, Umit G; Kominers, Scott Duke; Mehta, SarahCase HBS-219001-EEconomicsThis case, set in October 2017, follows Danielle Sheer, general counsel for Carbonite, as she defends the company against claims of patent infringement. It provides a broad overview of the U.S. patent system and explores the impact that non-practicing entities (sometimes also called "patent trolls") can have on companies.Starting at €8.20
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Constellation Brands' Investment in Canopy Growth: Aiming High
Gilson, Stuart C.; Abbott, Sarah L.Case HBS-220044-EFinanceIn 2017, Constellation Brands, the U.S. based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy-taking its ownership interest to 37%. However, Canopy's performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?Starting at €8.20
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCase HBS-617013-EService and Operations ManagementThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Starting at €8.20
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Luminopia: Improving Treatment for Visual Disorders
Chung, Doug J.; Mehta, SarahCase HBS-517065-EMarketingLuminopia-a start-up founded in January 2016 by three Harvard College freshmen-uses virtual reality technology to treat amblyopia (more commonly called "lazy eye"), the single biggest cause of visual disorders among children. By February 2017, the three founders had raised $950,000 in angel funding and developed a prototype of their virtual reality product, which was in use in clinical trials at Boston Children's Hospital. As the founders prepare...Starting at €8.20
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International Institute of Tropical Agriculture
Alvarez, Jose B.; Mehta, SarahCase HBS-518034-ELeadership and People ManagementIt is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact and reach of some of the IITA's most commercially viable products and technologies by working with the private sector, and 2) to address Nigeria's massive youth unemployment problem...Starting at €8.20
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Becton Dickinson: Global Health Strategy
Kramer, Mark R.; Mehta, SarahCase HBS-718406-EStrategyBecton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued development of products that created shared value, defined as those that both generated profits and created positive social impact. One of the primary ways the company advanced such products was through establishing and maintaining public-...Starting at €8.20
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Gender and Free Speech at Google (A), (B), & (C), Teaching Note
Hsieh, Nien-he; Mehta, SarahTeaching Note HBS-319038-ETeaching note for cases 318085, 319095, and 319097.Starting at €0.00
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCase HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Starting at €5.74