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Storytelling That Moves People (Spanish version)
McKee, Robert; Fryer, BronwynArticle HBS-R0306BStrategyWhen executives need to persuade an audience, most try to build a case with facts, statistics, and some quotes from authorities. In other words, they resort to "companyspeak," the tools of rhetoric they have been trained to use. In this conversation with HBR, Robert McKee, the world's best-known screenwriting lecturer, argues that executives can engage people in a much deeper--and ultimately more convincing--way if they toss out their PowerPoint ...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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El caso HBR: Llegó la hora de hacer una movida lateral
Fryer, BronwynArticle HBS-R0911BLeadership and People ManagementCuando una compañía de seguros del Reino Unido está plagada de un escándalo de fraude de valores que da como resultado la destitución del director general, el director de recursos humanos aprovecha la oportunidad para sacudir la cultura con un reemplazo negrita. Sin embargo, el presidente de la junta no se siente cómodo con esa estrategia, prefiriendo centrarse en los candidatos de un sello más tradicional. ¿Hasta dónde puede - y debe - el direct...Starting at €8.20
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Reputation and the "Golden Rule"
Leggett, Brian O'ConnorTechnical Note DPON-20-ELeadership and People ManagementYou may ask how are we to conduct ourselves where meaning and perception are often ambiguous, in a market place where people are ambitious and often aggressive? How can we build and maintain a good reputation in such an environment? One way is to observe the Golden Rule as a minimum standard for our behaviour. Because the Golden Rule as a minimalist standard has emerged in almost every civilised society, it can be categorised as universal and a u...Starting at €8.20
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The Languages of Influence
Leggett, Brian O'ConnorTechnical Note DPON-58-EKnowledge and CommunicationUnderstanding other peoples' languages will give us an enormous advantage, as it will help us to know what language to use, and how they feel, and what they need most. It will help us to empathize with them. It will help us to speak to them and understand their replies. We all speak, according to William Isaacs, an MIT researcher and author, a combination of three different languages: the language of "feeling," "meaning" and "action" (or "power")...Starting at €8.20
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Politeness: A Strategy or Beginnings of Virtue
Leggett, Brian O'ConnorTechnical Note DPON-56-ELeadership and People ManagementAndré Comte-Sponville in his excellent book, Great Virtues, says that "Without politeness we would have to be virtuous to become virtuous." Comte-Sponville continues by telling us that "Morality starts at the bottom - with politeness. But it has to start somewhere." Politeness is that pretence of virtue from which virtues arise. So we must first acquire the appearance and manner of "good" and then imitate it. It is from this that we gradually dev...Starting at €8.20
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A Communication Perspective of Charismatic Leadership
Leggett, Brian O'ConnorTechnical Note DPON-31-ELeadership and People ManagementHas the term charismatic personality lost its lustre, and, in effect, had its day? Probably it has lost much of its glitter, but it is sure to remain with us as long as it helps us to explain why some people are able to offer visionary leadership when difficult situations demand it. In effect, charismatic leadership has three dimensions: its compelling vision, the person, and the situation. It is about the link between these three dimensions. In ...Starting at €8.20
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Moonlighter (HBR Case Study and Commentary) (Spanish version)
Fryer, Bronwyn; Jensen, Bill; Lepatner, Barry; Kimmel, Jean; Conway, Karen; Davis, Stan; Davis, SandraArticle HBS-R0211ALeadership and People ManagementJeremy Hicks, Zagante Systems' lead programmer, walks into the office at eight o'clock on a Sunday night and does a double take when he spots his boss, Melanie. She's equally surprised to find she isn't alone. Before leaving for the evening, Melanie pays Jeremy a visit, only to discover that he isn't hard at work on Zagante's new product--he's programming a game for another company. The next day over lunch, Melanie confronts Jeremy and lets him k...Starting at €8.20
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St. Martin's Hospital
Leggett, Brian O'Connor; Binford, A.Case L-2-ELeadership and People ManagementThis case concerns a hospital in Berkley, California where the informal lines of communication have broken down. The human resources manager must recreate a wonkable informal communication network and raise the commitment level of the staff.Starting at €8.20
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Introduction to Oral Presentations, An
Leggett, Brian O'ConnorTechnical Note LN-4-EKnowledge and CommunicationThere are four main qualitites required in business communications - correctness, reability, thought and appropriateness. Each one of these qualities is important in itself but if the content is faulty it will make little difference whether or not the piece of writing is readable, grammatically correct or appropriately presented.Starting at €8.20