This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
-
Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
-
Zynga (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713482-EStrategyTeaching Note for 710464 and 713502.Starting at €0.00
-
Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
-
Your Social Network Over Time, Teaching Note
Piskorski, Mikolaj Jan; Gorbatai, AndreeaTeaching Note HBS-713485-EStrategyTeaching Note for 709476.Starting at €0.00
-
Meetup, Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713486-EStrategyTeaching Note for 710408Starting at €0.00
-
Competing with Social Networks: Social Strategy, Module Note
Piskorski, Mikolaj JanCase HBS-713496-EStrategyStarting at €8.20
-
Competing with Social Networks: Social Failures, Module Note for Instructors
Piskorski, Mikolaj JanTeaching Note HBS-713497-EStrategyStarting at €0.00
-
Competing with Social Networks: Overview, Course Overview Note
Piskorski, Mikolaj JanCase HBS-713500-EStrategyCourse overview note for students.Starting at €8.20
-
Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20