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New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacCase SM-1701-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €8.20
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCase HBS-812105-EEntrepreneurshipDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Starting at €8.20
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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Comair South Africa: Team Coaching Taking Off
Amy Moore; Verity Hawarden; Caren ScheepersCase IVEY-9B20C007-ELeadership and People Management, StrategyIn May 2019, the head of Organizational Development and Talent for Comair Limited (Comair), was contemplating the dilemma of stimulating higher buy-in for team coaching—a program in formal leadership development emphasizing collaboration and shared responsibility. The long-standing chief executive officer (CEO) had just resigned. He had focused over the last few years on enabling a leadership style of collaboration where departmental silos would ...Starting at €8.20
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Discovery Limited: Leading Wellness Adoption in Low-Income Markets - Teaching Note
Caren Scheepers; Luthando JamaTeaching Note IVEY-8B20M040-EStrategyTeaching note for product 9B20M040.Starting at €0.00
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Sanlam and Ubuntu-Botho: A Strategic Partnership Toward Employment Equity in South Africa - Teaching Note
Caren Scheepers; Alexander Van ZylTeaching Note IVEY-8B20M049-EStrategyTeaching note for product 9B20M049.Starting at €0.00
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AEL South Africa: Leading in a Manufacturing Context
Caren Scheepers; Shalati MaponoponoCase IVEY-9B20C015-ELeadership and People Management, StrategyOn January 8, 2017, Ronald Huggins, plant manager at AEL Mining Services Limited (AEL), needed to come up with innovative ways to keep his employees motivated. This need was driven by the downward trend of the local mining market. In 2011 and 2012, AEL had rolled out a major retrenchment, leaving employees with low morale and motivation, which in turn had affected performance levels. It became apparent that plant performance needed to ramp up. Th...Starting at €8.20
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm - Teaching Note
Caren Scheepers; Marianne Matthee; Lize Du PreezTeaching Note IVEY-8B20M103-EStrategyTeaching note for product 9B20M103.Starting at €0.00
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Carmién Tea South Africa: International Entrepreneurship in a Born-Global Firm
Caren Scheepers; Marianne Matthee; Lize Du PreezCase IVEY-9B20M103-EEntrepreneurship, StrategyIn September 2019, the founder of Carmién Tea, based in South Africa’s Western Cape province, faced a dilemma. Her company, founded in 1998, was a producer and supplier rooibos tea, which was unique to the mountainous area north of Cape Town. After a newStarting at €8.20
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Are You Suited for a Start-Up
Bussgang, Jeffrey J.Article HBS-R1706M-EEntrepreneurshipRelative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises that you first assess whether you're suited for a young, entrepreneurial organization. Start-up joiners need to do three things well: manage uncertainty, push the limits, and think like an owner. He then outline...Starting at €8.20