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Lenovo Adquiere los PC de IBM: desafios de integración
Fubini, David G.; Snively, ChristineCase HBS-418S10Leadership and People ManagementEn diciembre de 2004, el fabricante de computadoras chino Lenovo anunció la compra de la división de PC de IBM. En ese momento, algunos observadores de la industria se mostraron optimistas sobre la fusión de estas entidades con las culturas de las empresas aparentemente opuestas. ¿Cómo deben las dos entidades plan para integrar?Starting at €8.20
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Faber-Castell (B)
Raffaelli, Ryan L.; Snively, ChristineCase HBS-417030-ELeadership and People ManagementSupplement to case 417010.Starting at €5.74
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Wake Up Call
Fubini, David G.; Snively, ChristineCase HBS-418001-ELeadership and People ManagementIn 1993, three consultants at different stages in their careers must decide how to respond to what they considered to be unethical behavior from a partner at their firm. They each considered the potential consequences of reporting a senior colleague and the impact it could have on their careers.Starting at €8.20
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Google Car
Lakhani, Karim R.; Weber, James; Snively, ChristineCase HBS-614022-EService and Operations ManagementBy 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest ...Starting at €8.20
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The Thermostat Industry: Transformation from Analog to Digital
Lakhani, Karim R.; Herman, Kerry; Snively, ChristineCase HBS-615038-EService and Operations ManagementThis note examines the evolution of the thermostat industry as it transitioned from analog to digital technologies. It presents an overview of key industry participants and the shift in value creation and value capture models for firms.Starting at €8.20
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Viacom: Democratization of Data Science
Greenstein, Shane; Snively, ChristineCase HBS-618016-EService and Operations ManagementIn two short years, Viacom's Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom's 20+ cable networks to access television audience insights through three data science apps. In the past, employees would have approached the team to carry out these requests. Vice President of Data and Audience Development Fabio Luzzi, who oversaw the 10-person team, believed that making data science ...Starting at €8.20
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Hulu: Redefining the Way People Experience TV, Teaching Plan
McGee, Henry W.; Snively, ChristineTeaching Note HBS-318074-ETeaching Plan for case 318002.Starting at €0.00
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Reel Gardening: Pursuing a Social Mission through Market Mechanisms
Wiboon Kittilaksanawong; Marta PasztaCase IVEY-W25557-EEntrepreneurshipIn May 2021, Claire Reid, the founder of social enterprise start-up Reel Gardening, spoke about her ambitious ten-year plan to help secure nutritious food for impoverished people in South Africa and elsewhere in the world. Reel Gardening produced and sold a paper strip packed with seeds and fertilizer. Although the company had grown significantly, it had to manage the dual mission of social contribution and financial sustainability. The company h...Starting at €8.20
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Asahi Group Holdings Limited: Global Expansion Versus Financial Leverage
Wiboon Kittilaksanawong; Tomas HovorkaCase IVEY-W26041-EMarketing, StrategyIn May 2021, Asahi Group Holdings, Limited (Asahi), a Japanese global beer, spirits, soft drinks, and food company, shifted its focus to non-alcoholic beers. The shift was made after spending US$20 billion to acquire premium beer brands from Anheuser-Busch InBev SA/NV, a Belgian multinational drinks and brewing company.
The Japanese beer market had been shrinking for decades with Japan’s declining population, and more recently, the market ...Starting at €8.20
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Jibo: A Social Robot for the Home
Bussgang, Jeffrey J.; Snively, ChristineCase HBS-816003-EEntrepreneurshipIn January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith t...Starting at €8.20