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Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Hamermesh, Richard G.; Kucherlapati, Raju; Gordon, RachelCase HBS-810066-EEntrepreneurshipIn May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix...Starting at €8.20
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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Tim Keller Katzenbach Partners LLC (Resumido)
Groysberg, Boris; Marquis, Christopher; Kanji, Ayesha; Weber, JamesCase HBS-418S12Leadership and People ManagementPistas de los primeros seis meses de un reciente graduado de MBA, Tim Keller, en Katzenbach Partners, una empresa de consultoría moderna especializada en el cambio organizacional y la estrategia. Cubiertas cómo Keller inicialmente lucha con sus misiones y termina con una pregunta de si debía o no asistir a una reunión que no fue invitado a, donde los consultores más altos planean implementar la herramienta de la dinámica del sistema que él era re...Starting at €8.20
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Differences at Work: Alex (A) (Spanish version)
Sucher, Sandra J.; Gordon, RachelCase HBS-408S50Leadership and People ManagementIn Differences at Work: Alex (A), HBS Case No. 9-408-011 Alex has been asked an inappropriate question by the interviewer at an interview for his dream job. How will Alex handle the situation? Should he accept the position is offered?Starting at €8.20
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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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How Much Is Sweat Equity Worth? (HBR Case Study and Commentary)
Marquis, Christopher; Margolis, Joshua D.Article HBS-R1212L-EEntrepreneurshipBrooks and Tyler are first cousins who are running Erbe, a line of sustainably produced herb-infused vodkas. Brooks put up all his savings--$250,000--to get started, and just a month later Tyler quit a lucrative private equity job to join the new venture. The time has come to decide how to divide the remaining 90% stake in Erbe (the company's investors hold 10%). Brooks feels he's entitled to the lion's share; Tyler believes he should get half. W...Starting at €8.20
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How Much Is Sweat Equity Worth (HBR Case Study)
Marquis, Christopher; Margolis, Joshua D.Article HBS-R1212X-EEntrepreneurshipBrooks and Tyler are first cousins who are running Erbe, a line of sustainably produced herb-infused vodkas. Brooks put up all his savings--$250,000--to get started, and just a month later Tyler quit a lucrative private equity job to join the new venture. The time has come to decide how to divide the remaining 90% stake in Erbe (the company's investors hold 10%). Brooks feels he's entitled to the lion's share; Tyler believes he should get half. W...Starting at €8.20