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Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
Hamermesh, Richard G.; Kucherlapati, Raju; Gordon, RachelCase HBS-810066-EEntrepreneurshipIn May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix...Starting at €8.20
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The Indego Africa Project (Spanish Version)
McGinn, Kathleen L.; Gordon, RachelCase HBS-914S10Dos abogados jóvenes que se encuentran y comienzan a construir el Proyecto África Indego, una asociación de ONG con cooperativas de mujeres en Ruanda. Indego conecta las cooperativas en el mercado minorista internacional de productos artesanales hechos a mano, ayuda a las cooperativas construyen su capacidad de negocio, y desarrolla y ofrece formación en el aula en la vida y habilidades de negocio para los miembros de la cooperativa. En el moment...Starting at €8.20
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Differences at Work: Alex (A) (Spanish version)
Sucher, Sandra J.; Gordon, RachelCase HBS-408S50Leadership and People ManagementIn Differences at Work: Alex (A), HBS Case No. 9-408-011 Alex has been asked an inappropriate question by the interviewer at an interview for his dream job. How will Alex handle the situation? Should he accept the position is offered?Starting at €8.20
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Improve Your Return on Returns (Spanish version)
O'Connell, AndrewArticle HBS-F0711FService and Operations ManagementA "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.Starting at €8.20
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Marketing CEO Dave Balter on achieving the corporate full Monty (Spanish version)
Balter, Dave; O'Connell, AndrewArticle HBS-F0810FLeadership and People ManagementThe founder and CEO of BzzAgent, a word-of mouth media company, believes strongly in radical corporate transparency. In practice that can mean frank self-examination in his blogs, publicly posting his company's sales presentations, and rotating an executive office space among employees at every level.Starting at €8.20
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Architect Ellen Dunham-Jones on the future of retail in the postsprawl era (Spanish version)
Dunham-Jones, Ellen; O'Connell, AndrewArticle HBS-F0907FStrategyThe head of Georgia Tech's architecture program predicts that new kinds of retail developments will rise from the ashes of today's dying suburban malls.Starting at €8.20
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Downsizing Lost Its Bad Rap (Spanish version)
O'Connell, AndrewArticle HBS-F0910BLeadership and People ManagementBig companies used to take a big reputational hit over layoffs. That's no longer the case, according to a recent study.Starting at €8.20
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Smile, Don't Bark, in Tough Times (Spanish version)
O'Connell, AndrewArticle HBS-F0911CLeadership and People ManagementNew research indicates that leaders who crack the whip in stressful situations don't get good results.Starting at €8.20