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Quest for Resilience (Spanish version)
Hamel, Gary; Valikangas, LiisaArticle HBS-R0309CStrategyIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better, but they seldom had to get different--not at their core, not in their essence. Today, getting different is the imperative. It's the challenge facing Coca-Cola as it struggles to raise its "share of throat" in noncarbonated beverages. It's the task that bedevils McDonald's as it tries to restar...Starting at €8.20
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First, Let's Fire All the Managers (Spanish version)
Hamel, GaryArticle HBS-R1112BStrategythe personal mission statement, and the Colleague Letter of Understanding, or CLOU. In a personal mission statement, each employee outlines how he or she will help the company achieve its goals. The CLOU, which must be hammered out every year with colleagues, is an operating plan for fulfilling it. A CLOU covers as many as 30 activity areas and spells out relevant performance metrics. The system isn't without its challenges, and it isn't for eve...Starting at €8.20
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End of Management
Hamel, Gary; Breen, BillBook Chapter HBS-2509BC-EGiven how little the practice of management has changed over the past several decades, it's hardly surprising that most people have a hard time imagining how management might be reinvented. In this chapter, the author considers the evolution of modern management and the challenges managers face in the 21st century, calling for a radical reinvention of management in the years to come. This chapter was originally published as chapter 1 of "The Futu...Starting at €8.20
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Escaping the Shackles: Imagining the Future of Management
Hamel, Gary; Breen, BillBook Chapter HBS-2516BC-EWhen your company is deeply conventional and has been for decades, how do you get the ball rolling? This chapter discusses how to wage war against precedent to encourage breakthrough management thinking. This chapter was originally published as chapter 7 of "The Future of Management."Starting at €8.20
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Learning from the Fringe: Imagining the Future of Management
Hamel, Gary; Breen, BillBook Chapter HBS-2519BC-EAccording to the author, uncommon insights often come from uncommon places. This chapter suggests that in order to glimpse the future of management, you must search for "positive deviants"--organizations and social systems that defy the norms of conventional practice. This chapter was originally published as chapter 9 of "The Future of Management."Starting at €8.20
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When Virtue Is a Vice (Spanish version)
Keinan, Anat; Kivetz, RanArticle HBS-F0807DMarketingChoosing duty over pleasure today can cause regret down the road-whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Quest for Resilience
Hamel, Gary; Valikangas, LiisaArticle HBS-R0309C-EStrategyIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better, but they seldom had to get different--not at their core, not in their essence. Today, getting different is the imperative. It's the challenge facing Coca-Cola as it struggles to raise its "share of throat" in noncarbonated beverages. It's the task that bedevils McDonald's as it tries to restar...Starting at €8.20
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Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Avery, Jill; Keinan, AnatTeaching Note HBS-520092-EMarketingTeaching note for case 515072.Starting at €0.00
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Understanding Brands, Module Note
Keinan, Anat; Avery, JillCase HBS-509041-EMarketingFor many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.Starting at €8.20