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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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BBVA Compass: Marketing Resource Allocation
Gupta, Sunil; Davies-Gavin, JosephCase HBS-511096-EMarketingBBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various offline and online channels.Starting at €8.20
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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What Is Financial Intelligence: The Three Main Components
Berman, Karen; Knight, JoeBook Chapter HBS-6532BC-EFundamentally, financial intelligence boils down to three distinct skill sets: understanding the foundation, understanding the art of finance, and understanding financial analysis. This chapter provides an overview of all three skills, along with a discussion about some roadblocks to financial intelligence. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Cracking the Code of the Income Statement: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6547BC-EThis chapter will help you understand the intricacies of the income statement. It outlines simple procedures and shows you how the income statement can help you understand what is going on in your company and how to use that information to lead. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Costs and Expenses - No Hard-and-Fast Rules: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6549BC-EMost entrepreneurs watch expenses closely. But did you know that there are plenty of estimates and biases that go into those expense lines? This chapter examines the major line items in this section of the income statement - including cost of goods sold, operating expenses, and one-time charges, among others. This chapter is excerpted from "Financial Intelligence for Entrepreneurs."Starting at €8.20
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Understanding Balance Sheet Basics: Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6551BC-EGive a company's financials to a first-time entrepreneur, and the first thing he will turn to is the income statement. Conversely, an experienced investor will go right to the balance sheet. Why don't less experienced entrepreneurs do what the pros do? Understanding the importance of a balance sheet - and learning how to read it - will put you ahead of the game. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Re...Starting at €8.20
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On the Other Side - Liabilities and Equity: Understanding the Balance Sheet-Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6553BC-ELiabilities are what a company owes and equity is its net worth. The benefit of looking at this side of the balance sheet is that it shows how the assets were obtained. This view can be important to an entrepreneur because it gives you a picture of how your company is funded, which is critical to making future decisions about debt and equity. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know Ab...Starting at €8.20
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The Income Statement Affects the Balance Sheet: Understanding the Connection
Berman, Karen; Knight, JoeBook Chapter HBS-6555BC-EOne of the best-kept secrets in the world of financial statements is that a change in one statement nearly always has an impact on the other statements. This chapter examines how managing an income statement affects the balance sheet. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Profit Does Not Equal Cash (and You Need Both): Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6557BC-EWhy is profit not the same as cash coming in? There are three essential reasons: revenue is booked at sale, expenses are matched to revenue, and capital expenditures don't count against profit. Entrepreneurial businesses may face periods of fluctuating sales - which can wreak havoc on an entrepreneur's cash flow, even if they don't affect profitability. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need...Starting at €8.20