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ASOS PLC
Wells, John R.; Ellsworth, GabrielCase HBS-716449-EStrategyLaunched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But whe...Starting at €8.20
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Rise of Kmart Corporation 1962-1987 (Spanish Version)
Wells, John R.; Haglock, TravisCase HBS-716S04StrategySigue el desarrollo de la cadena de tiendas de descuento Kmart desde su creación en 1961 hasta su pico en 1990 y examina la contribución de cada director ejecutivo de Kmart para el éxito de la cadena. En paralelo, compara el rendimiento de Wal-Mart durante el mismo período a lo largo de una serie de dimensiones financieras y estratégicas.Starting at €8.20
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SoJo: Modeling Social Enterprise
Kanika Gupta; Melissa Leithwood; Oana BranzeiCase IVEY-9B13M103-EEntrepreneurship, StrategySoJo is an online resource hub — optimized for web and mobile — focused on helping early-stage social innovators turn their ideas into action. Founded in Canada as a for-profit venture in 2010, the company depends mainly on volunteer part-time staff and competes for traffic in cyberspace with its own content providers. Many skeptics doubted the idea would ever work: why would content providers forego traffic on their own sites by relinquishing th...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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NPI in China: Organizing for Social Good
Oana Branzei; Yanfei HuCase IVEY-9B13M122-EEntrepreneurship, StrategyNPI is a Shanghai-based social venture that actively promotes social innovation and cultivates social entrepreneurs by granting crucial support to start-up and small- to medium-sized grassroots non-profit and non-governmental organizations. The company was founded in 2006 when the Chinese government had loosened its restrictions on private donations to charitable causes and cautiously welcomed private non-profit organizations to enter the social ...Starting at €8.20
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Honey Care Africa (A): A Different Business Model
Oana Branzei; Michael ValenteCase IVEY-9B07M022-EEntrepreneurship, StrategyThe founding entrepreneur of Honey Care Africa revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of ...Starting at €8.20
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The Art of Social Entrepreneurship: Dakshina Chitra and Madras Crafts Foundation (MFC) in India
Oana Branzei; Sonia MehrotraCase IVEY-9B12C005-EEntrepreneurship, Leadership and People Management, StrategyThe case traces the milestones of a 26-year history of a social entrepreneur creating a social enterprise, Madras Craft Foundation (MCF). The story leads up to a three-decade retrospective on the role social ventures play in our lives. Based on the entrepreneur’s critical reflection, the case shows how the paths of the social entrepreneur and the social enterprise became closely interwoven. After MCF had been self-sufficient for three years, the ...Starting at €8.20
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Royal Dutch/Shell in Nigeria Stakeholder Simulation: Pengassan
Oana Branzei; David WheelerCase IVEY-9B08M075D-EStrategyThe goal of the Royal Dutch/Shell in Nigeria Stakeholder Simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic conditions in order to work together to develop better positions. The simulation illustrates the tensions, trade-offs, and challenges involved in mapping and addressing competing stakeholder demands in a long-standing conflict where players' positions...Starting at €8.20
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Tata: Leadership With Trust
Oana BranzeiCase IVEY-9B10M025-ELeadership and People Management, Marketing, StrategyThe case illustrates the opportunities, challenges and trade-offs involved in the design, evolution and institutionalization of corporate social responsibility (CSR) and corporate sustainability (CS) within the Tata Group, an India-based indigenous multinational enterprise (MNE) with a unique 140-year old commitment to the community as the key stakeholder of business. Despite the 2008-2009 global recession, the Tata Group topped the economic valu...Starting at €8.20
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City Water Tanzania (C): The Private Sector Experiment
Oana Branzei; Kevin McKagueCase IVEY-9B07M027A-EStrategyThis is a supplement to City Water Tanzania (A): Water Partnerships for Dar es Salaam, product #9B07M025 and is a two-part role-play. In this part (A) role-play, students take the position of Edward Lowassa, Tanzania's Minister of Water.Starting at €5.74