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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Lighting the Way at the Manor House Hotel
Hanson, Samuel G.; Heilprin, Joel L.; Andersen, CharlesCase HBS-214006-EFinanceStarting at €8.20
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Pershing Square 2.0
Greenwood, Robin; Hanson, Samuel G.; Biery, DavidCase HBS-216003-EFinanceIn June 2015 William A. Ackman, the CEO and Founder of New York Hedge Fund Pershing Square Capital, reflects on the success of the fund he has spent over a decade building. Since its inception in 2004, Pershing Square's assets under management had grown from $500 million to well over $18 billion. Ackman is now considering a sizable new portfolio position and must decide how he should raise capital to undertake this new investment. This choice is ...Starting at €8.20
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Estimating the Equity Risk Premium
Hanson, Samuel G.; Greenwood, Robin; Biery, DavidCase HBS-216074-EFinanceStarting at €8.20
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Merger Arbitrage at Tannenberg Capital
Hanson, Samuel G.Case HBS-218065-EFinanceStarting at €8.20