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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Shiftsmart: Redefining Job Access and Labor Management
Laseter, Timothy M.; Sesia, AldoCase DARDEN-OM-1762-EService and Operations ManagementIn January 2022, Shiftsmart cofounder and CEO Aakash Kumar wanted to capitalize on the company’s momentum. Shiftsmart connected workers on a shift-by-shift basis to some of the world’s largest corporations and government agencies. Fractionalizing traditional jobs into shifts was profoundly disrupting the idea of labor. At the time, the company operated in three verticals—Retail Insights, Flexible Contact Centers, and Convenience Retail. Kumar was...Starting at €8.20
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The Internet of Things
Laseter, Timothy M.; Frazer, Anne; Boatright, BenjaminTechnical Note DARDEN-OM-1792-EService and Operations ManagementThe Internet of Things (IoT) can be generally explained as a network of objects that collect data regarding their surroundings and transfer it across the internet to various systems. While the addition of more information can improve a business’s data-driven decision-making, should all businesses invest in IoT? This technical note explores IoT technologies, discusses how it is being used in industry, brings up some advantages and disadvantages, o...Starting at €8.20
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Competitive-Cost Analysis: Cost-Driver Framework
Laseter, Timothy M.; Heckel, Ken; Huang, AngelaTechnical Note DARDEN-OM-1254-EService and Operations ManagementThe first in a five-part series on competitive-cost analysis, this note introduces cost drivers, presents a conceptual framework for organizing them, and explains various applications of competitive-cost analysis. It also offers a set of principles to consider when developing cost models for competitive analysis.Starting at €8.20
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Competitive-Cost Analysis: Cost-Modeling Techniques
Laseter, Timothy M.; Heckel, Ken; Huang, AngelaTechnical Note DARDEN-OM-1255-EService and Operations ManagementThe second in a five-part series on competitive-cost analysis, this note provides a general discussion of four specific tools that will further assist in analyzing cost drivers for competitive analysis. These techniques include teardown analysis, public data sources, scale curves, and utilization curves.Starting at €8.20
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Competitive-Cost Analysis: Scale and Utilization Calculations
Laseter, Timothy M.; Heckel, Ken; Huang, AngelaTechnical Note DARDEN-OM-1256-EService and Operations ManagementThis third note in a five-part series on competitive-cost analysis provides detailed guidance on calculating scale curves and utilization effects.Starting at €8.20
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Dovrex Procurement Diagnostic
Laseter, Timothy M.; Lindsey, RobynCase DARDEN-OM-1747Service and Operations ManagementThe task before Siddhidhar Parulekar seemed challenging. Only eight months before, in March 2021, he had joined Dovrex Company (Dovrex) as senior director of global strategic supply chain. In an industrial-equipment company that utilized roughly a thousanStarting at €8.20