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Atlantic Aviation Corporation: División Westwind
Bonoma, Thomas V.Case HBS-505S05MarketingPlantea cuestiones sobre el control y controlar los costos de demostración de vuelo para el avión de negocios Westwind. vicepresidente de marketing de Atlántico está preocupado por el aumento de los costos de demostración, pero no desea negar sólidas perspectivas de un paseo de evaluación. Se le pide al gerente general de la división de formular una política de cumplir ambos objetivos. Previsto para el uso en la sección de política de marketing d...Starting at €8.20
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Boston Whaler, Incorporated: gestión de la red de distribuidores
Bonoma, Thomas V.; Kane, Margaret L.Case HBS-512S16MarketingSr. Joseph Lawler, presidente de Boston Whaler, Inc. (BWI) recién nombrado, considera que una mejor gestión de concesionarios es la clave para el crecimiento continuo de su empresa. BWI fabricó un alto precio, el rendimiento de la línea de alta potencia y otros barcos para los mercados recreativas, comerciales y de otro tipo. Sus 250 distribuidores eran servidos por una pequeña fuerza de los directores regionales. La mayoría de los comerciantes n...Starting at €8.20
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Escuela Outward Bound Hurricane Island
Bonoma, Thomas V.; Clark, Bruce H.Case HBS-515S18MarketingEl huracán Island Outward Bound, una pequeña escuela, sin fines de lucro que ayudó a la educación experimental pionero en los Estados Unidos, se ha recuperado recientemente de una crisis financiera. Los estudiantes toman el papel de la nueva gerente de marketing de la escuela, que está preparando su primer plan de marketing para la organización. Frente a un presupuesto de marketing apretado, los estudiantes deben elegir entre varios programas de ...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Hurricane Katrina (A): Preparing for the 'Big One' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS192-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €8.20
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Hurricane Katrina (B): The Looming Storm (Abridged)
Howitt, ArnoldCase HBS-HKS193-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Hurricane Katrina (C): Responding to an 'Ultra-Catastrophe' In New Orleans (Abridged)
Howitt, ArnoldCase HBS-HKS194-EStrategyOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Starting at €5.74
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCase HBS-HKS455-EStrategyOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Starting at €8.20
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCase HBS-HKS680-EStrategyThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Starting at €8.20