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Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
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Liberar el poder del marketing
Comstock, Beth; Gulati, Ranjay; Liguori, StephenArticle HBS-R1010HMarketingHasta hace pocos años, General Electric cree que sus productos podrían prácticamente promocionarse. Los vendedores se habían limitado a empujar información de forma pasiva a los responsables en el centro para la innovación típicamente en I + D o de ingeniería, con el resultado de que las mentes brillantes se consumen en trabajos sin futuro. Cuando se trataba de discusiones acerca de la estrategia corporativa, el marketing no estaba en la mesa. Pe...Starting at €8.20
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GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArticle HBS-S17052Knowledge and CommunicationDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Starting at €8.20
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Cisco in 2012
Gulati, Ranjay; Wagonfeld, Alison Berkley; Silvestri, LucianaCase HBS-413069-ELeadership and People ManagementIn 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that would support the agility and entrepreneurial mindset required to be successful in emerging sectors while continuing to achieve efficiency and profitability in Cisco's core busines...Starting at €8.20
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Indus Towers: From Infancy to Maturity
Gulati, Ranjay; Sytch, Maxim; Tahilyani, RachnaCase HBS-415005-ELeadership and People ManagementIndus Towers, the world's largest telecom tower company, is a joint venture between three telecom rivals in India. These rivals-Bharti Airtel, Vodafone India, and Idea Cellular-combined their telecom towers to provide "shared telecom infrastructure" to wireless telecom operators on a nondiscriminatory basis. The CEO has transformed Indus from a struggling startup with a monopolistic mindset into a customer-centric organization. He now wants to gr...Starting at €8.20
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCase HBS-615039-EService and Operations ManagementThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCase HBS-616003-EService and Operations ManagementShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Starting at €8.20
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From Correlation to Causation
Zhu, Feng; Lakhani, Karim R.Case HBS-616009-EKnowledge and CommunicationTo make sound business decisions, managers must be comfortable with the concepts of correlation and causation. This background note provides an overview of correlation and causation using examples and explains why the former does not imply the latter. It also describes several methods for gaining insights into causal relations, including randomized experiments, panel data, matching, and regression discontinuity. The note is intended for a general...Starting at €8.20
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SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengTeaching Note HBS-616018-EService and Operations ManagementTeaching note for case 616003.Starting at €0.00
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCase HBS-617013-EService and Operations ManagementThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Starting at €8.20