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LinkedIn (A) (Spanish version)
Piskorski, Mikolaj JanCase HBS-711S07StrategyIn the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements, expertise, and financing. The company had outpaced its competitors by building the most populous online business network, but it had little revenue to show its investors. The first r...Starting at €8.20
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Facebook (Spanish version)
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Chen, David; Feinstein, Brian; Smith, AaronCase HBS-810S15EntrepreneurshipAs Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointi...Starting at €8.20
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Reputation and the "Golden Rule"
Leggett, Brian O'ConnorTechnical Note DPON-20-ELeadership and People ManagementYou may ask how are we to conduct ourselves where meaning and perception are often ambiguous, in a market place where people are ambitious and often aggressive? How can we build and maintain a good reputation in such an environment? One way is to observe the Golden Rule as a minimum standard for our behaviour. Because the Golden Rule as a minimalist standard has emerged in almost every civilised society, it can be categorised as universal and a u...Starting at €8.20
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The Languages of Influence
Leggett, Brian O'ConnorTechnical Note DPON-58-EKnowledge and CommunicationUnderstanding other peoples' languages will give us an enormous advantage, as it will help us to know what language to use, and how they feel, and what they need most. It will help us to empathize with them. It will help us to speak to them and understand their replies. We all speak, according to William Isaacs, an MIT researcher and author, a combination of three different languages: the language of "feeling," "meaning" and "action" (or "power")...Starting at €8.20
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Politeness: A Strategy or Beginnings of Virtue
Leggett, Brian O'ConnorTechnical Note DPON-56-ELeadership and People ManagementAndré Comte-Sponville in his excellent book, Great Virtues, says that "Without politeness we would have to be virtuous to become virtuous." Comte-Sponville continues by telling us that "Morality starts at the bottom - with politeness. But it has to start somewhere." Politeness is that pretence of virtue from which virtues arise. So we must first acquire the appearance and manner of "good" and then imitate it. It is from this that we gradually dev...Starting at €8.20
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A Communication Perspective of Charismatic Leadership
Leggett, Brian O'ConnorTechnical Note DPON-31-ELeadership and People ManagementHas the term charismatic personality lost its lustre, and, in effect, had its day? Probably it has lost much of its glitter, but it is sure to remain with us as long as it helps us to explain why some people are able to offer visionary leadership when difficult situations demand it. In effect, charismatic leadership has three dimensions: its compelling vision, the person, and the situation. It is about the link between these three dimensions. In ...Starting at €8.20
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Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
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Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
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Zynga (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713482-EStrategyTeaching Note for 710464 and 713502.Starting at €0.00
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74