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A Strategic Way to Enter New the Era of Strategy
Jean-Louis SchaanArticle IVEY-9B15TC06-EStrategyWe are entering a new era of strategy, transitioning from strategic management to strategic prototyping. In this new era, strategy needs to be on the minds of everyone concerned — all the time. And that’s only a good thing if everyone across the organization shares the same view of what strategy means. Unfortunately, the meaning of the term is often blurred in people’s minds. However, to avoid developing a non-strategic strategy, a firm has to de...Starting at €8.20
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Recuperaciones Unidas y Nacional Aurea, S.A.
Miravitlles, L.; Nueno, José Luis; Serra, FernandoCase P-586-EService and Operations ManagementStarting at €8.20
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Barna Biológica, S.A. (B)
Baxter, E.; Nueno, Pedro; Serra, Fernando; Yragui J.Case P-503-EService and Operations ManagementStarting at €5.74
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IPRESA - Instrumentos de Precisión, S.A. (C)
Álvarez Alvarez, José Luis; Serra, FernandoCase P-614Service and Operations ManagementPequeña empresa española que ha pasado por un proceso de adquisición de nuevas tecnologías, se plantea qué estrategia tecnológica seguir en el futuro, desde las escasas capacidades internas, tanto técnicas como de recursos humanos.Starting at €5.74
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Papeles Comerciales, S.A
Paladino M.; Serra, FernandoCase P-566Service and Operations ManagementEmpresa mediana fabricante de papel carbónico, tiene problemas en la organización de la producción, planificación y asignación de máquinas. Presenta la problemática del jefe de producción, encargado de la planta, a la hora de seleccionar criterios para la organización de la manufactura. Típica empresa mediana con escasa información para la toma de decisiones. Descripción de la fabricación del papel carbónico.Starting at €8.20
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Gráfica Industrial, S.A.
Serra, FernandoCase P-467Service and Operations ManagementStarting at €8.20
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Astilleros Andrés Figueroa, S.A. (AFISA) (A)
Serra, FernandoCase P-406Service and Operations ManagementStarting at €8.20
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Ipresa (D)
Serra, FernandoCase P-819Service and Operations ManagementEl caso ofrece la posibilidad de estudiar la gestión de la tecnología en diferentes fases: adquisición, posición de segundo en mercado y, finalmente, el paso a líder tecnológico. Permite estudiar las necesidades de recursos y dificultades de cada fase.Starting at €5.74
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Ferio Pugliese: Leading WestJet's New Carrier Encore
Gerard Seijts; Jean-Louis Schaan; Robert WayCase IVEY-9B15C008-ELeadership and People ManagementIn early 2014, Ferio Pugliese looked back on his turbulent first year as president of WestJet Airlines Ltd.’s new regional air service Encore. Encore represented the company’s most significant organizational change in its 18 years of dramatic growth. Expanding the airline’s fleet to include smaller, short-haul aircraft that could service smaller destinations throughout Western Canada had not been without growing pains. For example, a number of em...Starting at €8.20
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ArcelorMittal (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B10M002-EStrategyFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Starting at €5.74