Chocolates Valor - Nota del Instructor

By Llano Irusta, Miguel Angel / Nwelati Artillo, Bassem

El caso presenta la evolución de la compañía Chocolates Valor en sus 130 años de historia, pasando de ser un pequeño obrador local en un pueblo de Alicante a una empresa que vende en más de 60 países y que acaba de adquirir una fábrica a la multinacional Kraft junto con las marcas Huesitos y Tokke. Valor se enfrenta al reto de replicar internacionalmente el éxito que tienen sus productos a nivel nacional.

Collection: San Telmo (España)

Ref: IIST-MINT-133

Format: PDF

Number of pages: 9

Publication Date: Oct 23, 2014

Language: Spanish

Description

Geographic Setting: España

Industry Setting: Alimentación

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Chocolates Valor - Nota del Instructor

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