Communicating in Organizations in the Digital Age

Internal communication in organizations has been significantly changing under the influence of the latest advancements in the digital space. Recently published research suggests that the majority of companies use internal communication for a variety of purposes, including helping employees understand the business and providing performance information. This technical note examines the importance of social media used for internal purposes, provides relevant examples from companies taking leading positions in adopting social media technologies, and presents an overview of the existing internal social media tools that are commonly used in organizations.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-BC-0243-E
Format: PDF
Number of pages: 12
Publication Date: Jul 9, 2012
Language: English

Description

Internal communication in organizations has been significantly changing under the influence of the latest advancements in the digital space. Recently published research suggests that the majority of companies use internal communication for a variety of purposes, including helping employees understand the business and providing performance information. This technical note examines the importance of social media used for internal purposes, provides relevant examples from companies taking leading positions in adopting social media technologies, and presents an overview of the existing internal social media tools that are commonly used in organizations.
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Industry Setting: Media/Communications; Entrepreneurship & Innovation:Technology & Innovation Management; Management Communications:Corporate Communication; Management Communications:Employee Communication; Strategy:Innovation Management

Communicating in Organizations in the Digital Age

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"Communicating in Organizations in the Digital Age"