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168900 items were found using the following search criteria
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Note on Pricing
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €6.75
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Cumberland Metal Industries: Engineered Products Division--1980
Shapiro, Benson P.; Sherman, Jeffrey J.Case HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Starting at €6.75
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Competing on Analytics
Davenport, Thomas H.Article HBS-R0601HStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. We all know the power of the killer app. It's not just a support tool; it's a strategic weapon. Companies questing for killer apps generally focus all their firepower on the one area that promises to create the greatest competitive advantage. But a new breed of org...Starting at €6.75
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201CEconomicsCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Starting at €6.75
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Responding to the Wii?
Hagiu, Andrei; Halaburda, HannaCase HBS-711S09StrategyAfter years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment Inc. (SCEI), was contemplating questions from reporters about how Sony planned to respond to Nintendo's Wii console, which was dramatically leading Sony's PlayStation 3 and Microsoft's...Starting at €6.75
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HBR List: Breakthrough Ideas for 2006
Gardner, Howard; Williams, Dan; McDonough, William; Nohria, Nitin; Stewart, Thomas A.; Cares, Jeff; Craig, Claire; Halstead, Ted; von Krogh, Georg; Davis, Ged; Allen, Harris; Sullivan, Sean; Dixon, Nancy M.; Weinberger, David; Gigerenzer, Gerd; Karabell, Zachary; Hemp, Paul; Parker, Philip; Samuelson, Judith; Preisser, Claire; Gazzaniga, Michael S.; Kersten, E. L.; Stalk, George , Jr.Article HBS-R0602BWe highlight 20 ideas just bubbling up to the surface in 2006. Howard Gardner contends that the ability to synthesize information will be the most valued trait for leaders. Dan Williams explores how body area networks can lower health care costs and improve safety. William McDonough describes China as a seedbed for environmental innovation. Nitin Nohria and Thomas A. Stewart say the next frontier for business will be managing incalculable uncerta...Starting at €6.75
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Pepcid AC: Racing to the OTC Market
King, Charles; Silk, Alvin J.; Berndt, Ernst; Klein, Lisa R.Case HBS-505S06MarketingPepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.Starting at €6.75
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Beth Israel Hospital, Boston
Lovelock, Christopher H.; Bloom, T.Case HBS-507S02MarketingThe hospital is reviewing its obstetrical services and trying to decide on future strategy relative to communications, pricing and service characteristics. Important environmental trends include increasing government health regulation, a declining birth rate, more intensive competition, and changing expectations of maternity care by women. Nine pages of exhibits include market trends, competitive profiles, and cost and occupancy data.Starting at €6.75
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How Local Companies Keep Multinationals at Bay
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803FStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €6.75
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Sony PlayStation 3: Game Over?
Ofek, ElieCase HBS-508S24MarketingOutlines the challenges faced by Sony with the launch of its PlayStation 3. Information on the 2006 and 2007 holiday seasons and the success of rival consoles is outlined. In addition, the case allows examining the costs and revenues associated with a business model based on the sale of the hardware and game titles. Can be used with "Home Video Games: Generation Seven" (505-072), which provides supplementary information on the industry.Starting at €6.75