Container Transportation Company
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B08E005-E
Format: PDF
Number of pages: 4
Publication Date: Mar 11, 2008
Language: English
Review date: Nov 9, 2011
What material is included in this case:
Description
The regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively affecting customer service.
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Year: 2007
Geographic Setting: Korea
Industry Setting: Transportation and Warehousing;
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