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Cork'd: Building a Social Network for Wine Lovers

By Coles, Peter A.

Entrepreneurship

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have large user bases. How can Cork'd gain traction in this crowded space?

Collection: HBSP (USA)

Ref: HBS-911026-E

Format: PDF

Number of pages: 14

Publication Date: Aug 20, 2010

Language: English

Review date: Jul 31, 2012

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Description

Year: 2010

Geographic Setting: New York

Industry Setting: Wine industry; Alcoholic beverages

Cork'd: Building a Social Network for Wine Lovers

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Cork'd: Building a Social Network for Wine Lovers

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