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    Cricket

    Gutiérrez Villarreal, Jorge

    • Reference: IPADE-M 93 C 01

    • Year: 2005

    • Number of pages: 11

    • Geographic Setting: México

    • Publication Date: Jan 9, 1993

    • Source: IPADE (México)

    • Type of Document: Case

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    Description

    El caso relata el plan de lanzamiento del encendedor Cricket en México y los problemas con los que se enfrenta la compañía al no alcanzar los objetivos planteados

    Keywords

    Cambio organizacional e Innovación tecnológica