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crowdSPRING: "Design the Future" Competition

Káganer, Evgeny ; Zamora, Javier ; Oré, Carlos

Reference: SI-180-E
Year: 2008
Number of pages: 25
Geographic Setting: Estados Unidos
Publication Date: Oct 20, 2011
Source: IESE (España)
Type of Document: Case

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Description

The co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, the multinational South Korean company, had recently approached crowdSPRING with a proposition to help them run a global mobile phone design competition. The project seemed like an excellent opportunity and surely a good PR move. Yet, it would require crowdSPRING to commit additional resources to develop a suite of custom features requested by LG. 4. Shall crowdSPRING make custom features for LG? Are industrial projects suitable for crowdsourcing platforms?

Keywords

Disruptive Technologies e-Business Information technology Internet New Technologies Outsourcing and Subcontracting Technological change