crowdSPRING: "Design the Future" Competition

The co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, the multinational South Korean company, had recently approached crowdSPRING with a proposition to help them run a global mobile phone design competition. The project seemed like an excellent opportunity and surely a good PR move. Yet, it would require crowdSPRING to commit additional resources to develop a suite of custom features requested by LG. 4. Shall crowdSPRING make custom features for LG? Are industrial projects suitable for crowdsourcing platforms?