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    David Yin's Vegetarian Mission

    Groysberg, Boris ; Hecht, Evan M S

    • Reference: HBS-420027-E

    • Year: 2019

    • Number of pages: 27

    • Geographic Setting: China

    • Publication Date: Aug 22, 2019

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Food;Restaurants

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    Description

    After the establishment of his critically-acclaimed upscale vegetarian restaurant, King's Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his mission of promoting vegetarian cuisine.

    Keywords

    Creativity Employee beliefs Entrepreneurship Organizational behavior Values