Skip to the beginning of the images gallery

Day Electronics, Inc.

Reference: AD-241-E
Number of pages: 5
Publication Date: Dec 1, 1997
Source: IESE (España)
Type of Document: Case

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	AD-241-E			As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Day Electronics has been the undisputed market leader for several years. A year ago, one of its competitors started to mimic Day½s strategy. Instead of buying its products from East Asian companies, Night Electronics, the competitor, has started to develop products internally. The problem facing Day Electronics' management is how to change their strategy to meet this change in competition. The case is intended to facilitate the transition from a traditional decision analysis framework into a game theoretic framework.

Keywords

Business policy Competition Decision analysis