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    dcs plus: Romanian SaaS Firm Goes International

    Phillip C. Nell

    • Reference: IVEY-9B20M173-E

    • Year: 2018

    • Number of pages: 13

    • Geographic Setting: Romania; United Arab Emirates

    • Publication Date: Oct 14, 2020

    • Fecha de edición: Oct 14, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Information, Media & Telecommunications;

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    Description

    On a cold Monday morning in January 2018, the founder and chief executive officer of dcs plus was sitting in a taxi on his way to catch a plane to Dubai, United Arab Emirates. In Dubai, he would be visiting the Middle East subsidiary of his company, a Rom

    Learning Objective

    This case is suitable for undergraduate- and graduate-level courses on international business or (global) strategic management, specifically in organization, subsidiary management, or strategy implementation modules. In international business courses, the

    Keywords

    internation software as a service