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Defining Problems and Opportunities in New Product Development (Part 1)

Hutchison-Krupat, Jeremy ; Chao, Raul O. ; Stevenson, Donald

Reference: DARDEN-OM-1579-E
Number of pages: 2
Publication Date: Nov 8, 2017
Source: Darden University of Virginia (USA)
Type of Document: Technical Note

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Description

Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.

Keywords

New Product Development user interaction