Defining Problems and Opportunities in New Product Development (Part 1)

By Hutchison-Krupat, Jeremy / Chao, Raul O. / Stevenson, Donald

Developing new products and services is an iterative process that involves (1) identifying a problem or opportunity that needs to be addressed, (2) generating concepts or solutions that address the problem, and (3) conducting experiments and tests to learn about the success or failure of those concepts. This note describes the first of these activities.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-OM-1579-E

Format: PDF

Number of pages: 2

Publication Date: Nov 8, 2017

Language: English

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Defining Problems and Opportunities in New Product Development (Part 1)

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Defining Problems and Opportunities in New Product Development (Part 1)

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Defining Problems and Opportunities in New Product Development (Part 1)

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