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Designing the Business Model Architecture: Executing Specific Growth Opportunities Using Discovery-Driven Planning

McGrath, Rita Gunther ; MacMillan, Ian C.

Reference: HBS-3071BC-E
Number of pages: 33
Publication Date: Mar 16, 2009
Source: HBSP (USA)
Type of Document: Book Chapter

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Description

In reality, your strategy is what projects you are working on and how you run them, not what's printed on an annual report or posted on your website. Thus, whether you are a CEO or someone else in the organization, you must have the right practices in place to manage strategic growth initiatives effectively. This chapter addresses how to design the fundamental business that will generate growth, including establishing the viability of a business, given corporate requirements, analyzing the unit of business, analyzing the nearest competitive offer, and identifying subsequent key metrics. This chapter is excerpted from "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity."

Keywords

Business Models Growth strategy